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20150310011946news_release (1) (1).docx 

HI I really had bad grades on the pervious two writing assignments due to the misunderstanding the materiel hope you focus on what he comments and please try to follow it and fix it up Mans . This assignment is the same as draft you did for new release and this the final draft look what he said about the assignment and the pervious one you did. I still have faith in you and you can do it better. Check the release file and go over the comments.

try to see my group finding and you can use them if you want 


Pat Shields

The most notable finds of the session was:

  • Females accept sponsored pins

  • Males have little knowledge of Pinterest, creating boards geared towards their interest could attract a male demographic

Alex Pagel

This two key findings from the session are that male participants

* do not see any potential in Promoted Pins to attract male users

* already feel overwhelmed with the amount of social media and the “need to keep up”

Basim Aljihani

The three most notable finds the focus group are that all participants :

·  feel certain companies will benefit greatly from advertising on Pinterest

·  advertising needs to be done in covert, simplistic ways

·  and, there will be little increase in male millennial users, although female users in the  millennial generation could potentially increase if advertising is done in a tasteful way.

Eileen Quinn

The most four notable findings for this session are that

  • females accept and even welcome Promoted Pins but are not highly affected by them

  • most males lack interest in Pinterest, and Promoted Pins will not increase their interest

  • if anything, males find the Promoted Pins make Pinterest less attractive

  • Promoted Pins do not greatly alter female or male Pinterest usage

Fahad Binobaid

The most notable findings were:

Pinterest is that it gives the client the ability to define the brand. This makes it easier for people to relate to the brand and showcasing your passion, interest and area of expertise is a great way of connecting to the potential customers.

If the promoted pins are executed correctly, there is a possibility of high ROI for the clients, driving the large audience to your website. There is also an advantage of Pinterest private messaging, by using private messaging to create relationships with influential Pinterest users, retailer have the ability to extend the reach of each pin, which in turn creates more opportunities for pin-related sales.



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FOR IMMEDIATE RELEASE Contact Basim Pinterest Media Analyst Proximity 410-704-8000 basim@proximity.com Proximity Finds Pinterest effective for business advertisement Towson, MD, March 22, 2015 - Proximity, a Gen-Y social media strategy group, announced today results from focus groups conducted with over 300 college students regarding their use of social media. These sessions investigate and revealed that Pinterest is adding effectiveness in business advertisement. Most of the respondents express that the use of Pinterest is valuable to add quality in business dealings. The results also show that social networking and business advertisement are getting popular. "Social networking is adding in revenues" said Paul Miers, Proximity's Director of Research. " the sites like Facebook and Pinterest have their influence on buyer’s to purchase through these ebusinesses, and owners getting promotions through sites as well." Social Media Trend and Effective Advertisement on Pinterest Pinterest deals and advertising proficient with worldwide skill and looking for brand administration opportunity, superb correspondence and interpersonal abilities capacity to work agreeably at different authoritative levels will use to achieve group pioneer. The leaders and managers are having trendy concepts that indulge the potential consumer in the business. Making the products effective and influential for the buyers is the basic purpose here. According to the focus group results and the respondents’ views: • 80% of the consumers are willing to buy through Pinterest/Social media • Almost 90% of advertisement goes directly to the Pinterest owner • E-business is getting popular since last decade These results of the focus group confirming the importance of Pinterest not only for business owners but also for consumers. Business Implication Effective Advertisement on Pinterest The focus group analyzed that the Pinterest is not only benefiting to the owners but also the consumers are getting advantage. The use of Pinterest for getting viral is effective for the businesses. Once the product sold through the site the word of mouth is another factor that added in advertisement and this tool is powerful to influence other customers as well. About Proximity Proximity is a Gen Y social media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with TowsonUniversity, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research. Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity’s blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.
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