Operations Management for Services

timer Asked: Feb 3rd, 2014

Question description

“Operations management for services is all about enriching the customer experience. Hotels, for instance, have responded to the needs of business travelers with in-room internet access, and other kinds of office-style support, as well as stored information about the preferences of frequent guests”.

How important do you think guest recognition programs are to business travelers? What are the advantages of storing information about the preferences of frequent guests?  What are the disadvantages or risks?

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