RequiredChapter 5 in Operations Management: Sustainability and Supply Chain Management Cimatti, B., & Campana, G. (2016). Modern industrial product development and organizational impact. International Journal of Organizational Innovation, 8(3), 7-17. Franceschini, F., Galetto, M., Maisano, D., & Mastrogiacomo, L. (2015). Prioritisation of engineering characteristics in QFD in the case of customer requirements orderings. International Journal of Production Research, 53(13), 3975-3988. doi:10.1080/00207543.2014.980457 Fortino, A. (2017, December 19). Next-gen product design and development demands digital thread. Industry Week.Cusumano, M. A. (2018). The sharing economy meets reality: Assessing the uncertainties of the business models driving the sharing economy. Communications of the ACM, 61(1), 26-28. doi:10.1145/3163905 RecommendedBasten, D., Stavrou, G., & Pankratz, O. (2016). Closing the stakeholder expectation gap: Managing customer expectations toward the process of developing information systems. Project Management Journal, 47(5), 70-88. Jiaqi, H., Yupeng, L., Xuening, C., & Dexin, C. (2015). An integrated top-down design process evaluation approach of complex products and systems based on hierarchical design structure matrix. International Journal of Computer Integrated Manufacturing, 28(10), 1015-1029. doi:10.1080/0951192X.2014.941939 Gretz, R. T., & Basuroy, S. (2013). Why quality may not always win: The impact of product generation life cycles on quality and network effects in high-tech markets. Journal of Retailing, 89(3), 281-300. doi:10.1016/j.jretai.2013.05.002 Other ResourcesProduct management: building a product strategyDescription: Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more.Universal principles of designDescription: Design is full of unspoken rules and obscure theories that, when applied, can dramatically improve one's own design. For the first time, we are documenting them all in one place. Universal Principles of Design, based on William Lidwell's award-wining books, illustrates one design principle, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham's razor or crowd intelligence.) These principles are critical to successful design—no matter what the discipline. Module 4: Discussion Forum 4 4 unread replies. 4 4 replies. Global Company Case StudyGive an example of how the product development cycle works in an organization of your choice. How do they design new products? How do they improve existing products? What processes do they use or should they use? Using examples and scholarly references, and explain how some once very successful companies failed (e.g., Kodak) to continue to capture market while others continued to evolve (e.g., Microsoft). Be sure to post an initial, about 250-word substantive response by Thursday at 11:59 p.m. MT, and respond to two or more peers with substantive responses by Sunday at 11:59 p.m. MT. A substantive initial post responds to the topics presented completely and/or asks a thoughtful question pertaining to the topic. Two substantive peer responses, of 100 words minimum each, ask a thoughtful question pertaining to the topic and/or answers a question (in detail) posted by another student or the instructor.Please support your discussion by three to five recent (within last five years) references. At least three of them should be scholarly (excluding our textbook). Cite in accordance with the CSU-Global Guide to Writing and APAProfessor's initial post below:Hello Colleagues,This will be a great topic to explore. We are going to dig in and learn all about the product development cycle. This is the designing of new products to either get or keep a market share. This will be a two-part job for you all. Find a company that was a big player in their market (Kodak) and then failed. Find another (Microsoft) and speak to how they survive.Yep, 250-word primary post with three to five sources, and two substantial response posts.