Review the module resources, and in your initial post, address the following:When looking to invest corporate dollars, do you think the top-down approach is preferred over the bottom-up approach? Why or why not? Use resources and your chapter readings to support your reasoning.In what way(s) might you consider implementing the bottom-up strategy for the portfolio in your final project?How can you justify applying the top-down approach in your final project portfolio?

Assignment 3: Persuasive Speech For your third assignment, you’ll put all of these skills to good use by preparing and delivering a researched, persuasive speech. Persuasive speaking is challenging, because the goal is to create, reinforce, or change people’s beliefs or actions. Your success will depend on your ability to adapt your speech to the audience and to support your message with credible resources. Visual Aid: This assignment also requires the use of a visual aid. A PowerPoint template is provided for you to complete and use during your speech delivery. NOTE: You may choose to create your own PowerPoint and not use the provided template. Instructions: Follow the steps below to outline, record, and upload a 7-8 minute researched, persuasive speech. You will complete your outline and submit it directly in Blackboard. For your speech, You may want to print this assignment and check off each step as you complete it. You should use at least two quality resources (as defined by your instructor). Step 1: Complete SmartBook Chapters and Watch Videos  Ensure you have completed SmartBook Chapters for all previous weeks. This information will help you successfully complete Assignment 3.  Chapter 16: Speaking to Persuade. This chapter provides information on the three types of persuasive speeches and how to organize them.  Chapter 17: Methods of Persuasion. This chapter provides strategies for building credibility, using evidence and reasoning, and appealing to emotions.  Videos: Watch the videos assigned by your instructor this week. These videos provide examples of persuasive speeches that follow the guidelines presented in the SmartBook. COM201 – The Power of Effective Speaking © 2018 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. COM 201 FACULTY GUIDE 1182 (01-02-18) Page 2 of 5 Step 2: Select a Topic (due Week 6)  Select a type of persuasive speech from one of the three types listed below. Choose your own topic that is different from the examples provided.  Go to the Blackboard Week 6 Assignment 3: Topic Selection section and submit your topic. Types of Persuasive Speeches (Choose only one type, then choose your own topic that differs from the examples.) Persuasive Speeches on Questions of Fact Topic Examples:  An earthquake of 9.0 or above will hit California within the next ten years  The plays attributed to William Shakespeare were not actually written by him Persuasive Speeches on Questions of Value Topic Examples:  Capital punishment is morally and legally wrong  Bicycle riding is the ideal form of land transportation Persuasive Speeches on Questions of Policy Topic Examples:  The U.S. Congress should pass legislation curbing the spread of phony pharmaceuticals  Action is required to deal with the problem of childhood obesity  The city should build a rapid bus system instead of a new highway Step 3: Create an Outline and a Visual Aid (due Week 7)  Create an outline in Microsoft Word. You may choose to use the template in Blackboard Week 7 to help you organize the introduction, body, and conclusion of your speech.  Develop a specific purpose, central idea, and several main points so you'll stay within the 8-minute time limit.  Create a PowerPoint slideshow visual aid. You may use the template provided in Blackboard Week 7, or you may create your own. Minimum 5 slides, maximum 10 slides (including title and reference slides).  Go to the Blackboard Week 7 Assignment 3: Outline section and upload your outline and visual aid. COM201 – The Power of Effective Speaking © 2018 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. COM 201 FACULTY GUIDE 1182 (01-02-18) Page 3 of 5 Step 4: Deliver, Record, and Upload Your Speech (due Week 8)  Refer to your outline to deliver your speech. Do not read your notes word for word. Make sure you record your speech delivery with a computer, phone, or tablet. o Extra credit opportunity! Deliver your speech in front of at least one person who appears on camera as the audience for the duration of the speech.  Watch your recording. Do you want to submit it, or do you want to record another version?  Go to the Blackboard Week 8 Online Speech Assignment & Peer Review: Assignment 3 section and upload your speech. Step 5: Complete a Self Review (due Week 8)  Go to the Blackboard Week 8 Assignment 3: Self Review section and complete a Self Review of your speech in Connect.  Go to the Blackboard Week 8 Assignment 3: Self Review section and notify the instructor in Blackboard that your self review is ready to be graded. Step 6: Complete a Peer Review (due Week 9)  Go to the Blackboard Week 8 Assignment 3: Peer Review section and complete a Peer Review of a classmate’s speech in Connect. Note: Peer Review is graded separately and due by Week 9.  Go to the Blackboard Week 8 Assignment 3: Peer Review section and notify the instructor in Blackboard that your peer review is ready to be graded. Rubric Grading for this assignment will be based on the following rubric: Points: 210 Assignment 3: Persuasive Speech Criteria Unacceptable Below 60% F Meets Minimum Expectations 60 - 69% D Fair 70 - 79% C Proficient 80 - 89% B Exemplary 90 - 100% A 1. Visual Aid Weight: 10% None developed or used Generally cluttered, distracting and/or not used effectively Somewhat cluttered, distracting and/or used somewhat effectively Simple, clear, and generally used effectively Simple, clear, and used effectively 2. Introduction Does not gain attention and Insufficiently gains attention Some problems with gaining Gains attention and interest, Gains attention and interest, COM201 – The Power of Effective Speaking © 2018 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. COM 201 FACULTY GUIDE 1182 (01-02-18) Page 4 of 5 Weight: 10% interest, and/or does not preview main points and interest or insufficiently previews main points attention and interest and/or with previewing main points generally previews main points previews main points 3. Research Weight: 10% Does not cite any credible sources, and/or insufficiently supports main points Cites only one credible source, insufficiently supports at least one main point Cites at least two credible sources, but lacks support for at least one main point Cites at least two credible sources that generally support main points Cites at least two credible sources that support main points 4. Methods of Persuasion Weight: 10% No methods used One method used ineffectively One method used somewhat effectively multiple times One or more methods used effectively multiple times One or more methods used effectively throughout 5. Conclusion Weight: 10% Does not reinforce central idea, and/or does not use strong closing Insufficiently reinforces central idea or uses weak closing Some problems with reinforcing central idea and/or with using strong closing Reinforces central idea, uses generally strong closing Reinforces central idea, uses strong closing6. Speech Organization Weight: 10% Limited or no organization, and/or limited or no logical structure Insufficiently organized or insufficiently structured Some problems with organization and/or with logical structure Well organized, generally logical structure Well organized, logical structure 7. Time Requirement Weight: 10% 7-8 minutes +/- 75 seconds 7-8 minutes +/- 60 seconds 7-8 minutes +/- 45 seconds 7-8 minutes +/- 30 seconds 7-8 minutes +/- 15 seconds 8. Delivery Weight: 10% Very little/ no eye contact, no expressive Insufficient eye contact, limited expressive voice Average eye contact, some expressive Good eye contact, generally Strong eye contact, expressive COM201 – The Power of Effective Speaking © 2018 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. COM 201 FACULTY GUIDE 1182 (01-02-18) Page 5 of 5

1.) Tommy Teenager (TT) is an enthusiastic, new employee at a local grocery store, Food Fetch (FF). His boss is Mary Manager (MM). One day, while accepting a shipment of food from Dandy Distributor (DD), Mary tells the DD driver about TT. She exclaims in front of TT what a great job he is doing, and that she would not be surprised if he ended up running the place someday. One very busy Saturday, before a blizzard is forecast to hit the area, TT is the backroom working when DD pulls up with a delivery. DD is in a hurry to get unloaded and get on the road to beat the weather, and DD remembers what MM told him when he sees TT; DD asks TT to sign for the shipment. TT does not have any idea what he is doing. Still, he realizes how rushed MM is and how FF is running low on groceries on this busy, snowy Saturday. TT just wants to help, and signs for the shipment. TT puts the invoice on MM’s desk but forgets to tell her about it. Three months later, DD calls MM to ask when she is going to pay for the shipment. MM knew nothing about TT signing for it and did not see the invoice on her messy desk. Please explain why FF might be liable to pay. 2.)  Big Business (BB) employs Oscar Outspoken (OO). OO has worked in the warehouse at BB for years. He is not management, but due to his experience and political savvy, he has become a de facto leader of the warehouse workers. BB has grown tired of OO’s complaints, and BB believes OO’s continued employment at BB will result in workers complaining like him. To stop further trouble, BB fires OO without giving a reason. OO sues BB for his firing. Pretend you’re a lawyer representing BB, discuss the strengths and weaknesses of your client’s position on their dispute