Running head: BUSINESS MESSAGE AND SALES PITCH Business message and sales pitch Terrel Hayes Dr Master March 22 2015 1 BUSINESS MESSAGE AND SALES PITCH 2 Business message and sales pitch Question 1: Message Product: plus sized coats. “After thorough market research, l came up with bigger coats for much plus-sized women. Our company’s involvement in producing smaller coats has been our major limiting factor for growth. Smaller women are more spontaneous when it comes to fashion and they adore our products but considering the society we are in, smaller sized women are few. I want us to deal with numbers. Look around, how many plus sized women do you see? How many of them would want to take fashion to the next level, I bet you are all thinking what am thinking. Let us do business. It is all about the money, right. Coming up with plus sized coats will not only increase our fan base but also our sales.” Channel The best channel would be through presentation ensuring face-to-face contact. Convincing the employers’ one on one would facilitate understanding. The issue is also sensitive which will require some explaining and being able to convince them that the product is meant for the betterment of the business (Guffey & Loewy, 2010). Question 2 “Spring just got bigger and better. Get the best plus sized coats at very affordable rates. There is everything for everyone. No need to worry about your sizes, we have exactly what you BUSINESS MESSAGE AND SALES PITCH 3 need. The coats are cheaper, classier and come in different varieties; each coat for each occasion. Ensure you get one to rock the streets do not be left out. Hurry while stocks last.” Channel The best communication channel would be advertisements through billboards and social media. This will be a slightly cheaper way to reach to the customers. Most people are also connected to the social media hence use of bloggers will help a great deal. It will also display a variety of products to choose from. The customers will also feel free to view the pages for their respective sizes (Ailes, 2012). BUSINESS MESSAGE AND SALES PITCH References Ailes, R. (2012). You are the Message. Crown Business. Guffey, M. E., & Loewy, D. (2010). Business communication: Process and product. Cengage Learning. 4
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