OverviewMarketers need to build relationships and satisfy the wants, needs, and demands of their intended and potential customers. An organization determines the target audience through the process of market segmentation.Simulated Business ScenarioMohamed was recently promoted to the VP of Marketing for Chuck E Cheese. He knows the pandemic has put pressure on the restaurant forcing the organization to restructure. They have decided to move away from their reliance on brick-and-mortar locations and considering the effects of the pandemic and the rise in takeout, Chuck E Cheese is now leveraging delivery services.The organization has already begun cultivating a shared experience with its target audience through streaming on Twitch. Mohamed needs to report to senior management and has asked you to help develop a robust social media marketing campaign that digs deep into understanding the buying behaviors of their target market(s). QuestionsWhat are the most likely social platform and appropriate target demographics for this Chuck E. Cheese campaign? You must be specific regarding the total number of potential new customers.How would you recommend that Chuck E. Cheese announce this new delivery service on social media?Articles, Websites, and Videos:For marketers, it’s highly beneficial to develop a campaign around a deep understanding of your message, who your target audience is, and the marketing methods your target audience will respond to.Burns, B. (2018). Marketing Methods. Marketing Methods -- Research Starters Business, 1.This interactive data profile from the 2019 United States Census gives informative data on demographics. Take a look at the state you live in.United States Census Bureau. (n.d.). United States of America.This article explains how marketers can effectively communicate with each generation.Sponaugle, S. (2019). Communicating across generations. Economic Development Journal, 18(1), 16.

Purpose: Create a multimedia presentation to deliver a convincing argument. Time: Approximately twenty minutes Question: How can you turn an essay into a clear and visually appealing multimedia presentation? Summary; In this assignment, you will use your revised argumentative essay to create a unified presentation that includes a title slide, an introduction slide, three body-paragraph slides, and a conclusion slide. Assignment Prompt: Your school has recently decided to start serving genetically modified food as part of school lunches. Give a multimedia presentation to the student council arguing for or against the new policy. Include engaging visual elements and strong evidence that support your position. 

Assignment Workload: This Assignment comprise of a short Case. Assignment is to be submitted by each student individually. Assignment Purposes/Learning Outcomes: After completion of Assignment two students will able to understand the following LOs: LO3: To demonstrate a thorough understanding of an HR Strategic planning which includes effective job analysis, recruitment and selection strategies. LO4: To have the ability to deliver and communicate HR policies messages in coherent and professional manner. Read the case given and answer the questions: Back Space (BS) was well-regarded as an employer of choice for many years before missing out on a Best Employers list they were used to appearing on. The experience prompted them to return to their core values and regularly measure their performance to ensure their actions were delivering results. People who work at BS are called partners. They believe that great guest experiences begin with great partner experiences. The partner experience is one of the key success indicators for the company. Employee engagement, leadership, enablement, alignment, and development are measured. They seek feedback frequently because the feedback helps drive their business strategies. Past survey feedback has contributed to company initiatives and programs like Vision + Goals (a goal setting and personal development program), guest experience training delivered via eLearning, and changes to their compensation and benefits program. “The BS Experience is about leadership, it’s about people, it’s about development and growth, and we have fun,” says Kareem, Senior Manager of Strategy at Back Space. “Our company’s soul is to live a large, purposeful life filled with fun, and so we try to inject that through all our communications, training programs, and make sure it’s integrated into everything we do at BS.” BS conducted a pulse survey specifically for their kitchen partners. They had been getting some feedback that front-of-house employees were getting a lot of training and back of-house partners wanted that as well. With the survey, BS was able to ascertain those employees needed to feel more connected to their culture, as well as what was needed in terms of training and development. This feedback would help mold future programs and initiatives that have a direct impact on kitchen partners. The surveys would also help garner feedback regarding new programs. Back Space launched a new guest experience training program that was provided to all their front-of-house partners. In the past, it was face-to-face training that took place in the store when a partner was first hired. Later, the course was shifted to a combination of face-to-face training and eLearning. Having not done a lot of eLearning, BS designed a survey to see how effective the new training was and how they could improve it. Assignment Questions: M.M.10 1. What is the role of training for employees in the above case? (2.5 Marks) 2. How did the feedback system in the above situation generate benefits for Back Space? (1.5Marks) 3. “Do training impacts employee development” Comment (2.5Marks) 4. According to your views do you find Kareem committed to Employee Development? (1.5Marks) 5. Point out any two major differences between training and development (2Marks) Answers: 1. 2. 3. 4. 5. @@@@@@@@