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Name:__________________________________________________
Week 4: Career and Company Research
Template and Grading Rubric
This document contains the template you will use to complete this assignment. Save the file by adding
your last name to the filename (e.g. Week4_Career_Company_Research_Template_Smith.docx). Be
sure to proofread and spell check your work before you submit it.
A grading rubric is also available at the end of this document.
There are TWO parts to the Career and Company Research assignment.
Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified
these in the Week 2 Self-assessment Assignment) to specific company research. You can also use
employers you identified in the Week 2 assignment if you wish. (50 POINTS)
GOALS
EMPLOYERS
One-year Goal
(State your one-year goal
here. Must be different from
your two- and five-year
goals.)
Employer of Choice for
One-year Goal (must be
different from your two- and
five-year employers)
Two-year Goal
(State your two-year
goal here. Must be
different from your oneand five-year goals.)
Employer of Choice
for Two-year Goal
(must be different from
your one- and five-year
employers)
Name, location(s),
contact information
Products and/or
services
Number of
employees
Annual
sales/profits/growth
for the past year
Potential for growth
of the firm and the
industry as a whole
Major competitors
Mission and/or
vision statement
Reputation
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Five-year Goal
(State your five-year
goal here. Must be
different from your oneand two-year goals.)
Employer of Choice
for Five-year Goal
(must be different from
your one- and two-year
employers)
Part 2: What is your personal marketing strategy; i.e., what do you plan to do to ensure you achieve your
goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job
market? How will expand my professional network? Are there skills I need to be working on to be more
competitive as a candidate? How will I track my job search? What resources can I use to help me in my
job search and how I often should I be contacting them? How will I ensure my resumé and other jobsearch tools stay current? Where will I look for job leads? How will I hone my interviewing skills? What
will I do on a daily, weekly, monthly basis to ensure I am conducting the most proactive job
search possible?) (50 points)
In order to achieve my goals, I will . . .
(state what you are going to DO on a daily, weekly, monthly, yearly basis to launch your career)
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Grading Rubric: Career and Company Research
Component
Points
Part 1: Award full credit if all sections meet minimum requirements. Deduct up to 30 points for
incomplete work. No points awarded if the section is not submitted. Deduct up to 5 points for
spelling and grammatical errors.
50
Part 2: Award full credit if marketing plan is comprehensive and is indicative of actions the
students will be taking as part of his/her job-search process. Deduct up to 30 points for
incomplete or unclear responses. No points awarded if the section is not submitted. Deduct
up to 5 points for spelling and grammatical errors.
50
TOTAL POINTS
100
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Name:____XXXXXXXXXXXXX____________
Week 2: Self-Assessment
This document contains the template you will use to complete this assignment. Save the file by adding
your last name to the filename (e.g. Week2_Self_Assessment_Template_Smith.docx). Be sure to
proofread and spell check your work before you submit it.
A grading rubric is also available at the end of this document.
There are FOUR parts to the Self-Assessment.
Part 1: Reflect on your results from the self-assessment exercises you’ve done from the textbook, as well
as others you might have done in the past, and complete the table below. Review current or past jobs to
identify your transferable skills. Develop an inventory of your most marketable career-related skills
(minimum 15), instances where you have demonstrated these skills (minimum three), and the core values
you want your work to reflect (minimum five). Take into consideration the traits employers are seeking,
including technical and transferable skills and general abilities. (30 POINTS)
SELF-ASSESSMENT EXERCISES & MY RESULTS
I completed the following assessments/inventories as part of my self-assessment activities:
1. Marketing Readiness Quiz, my score was 92.
2. Self-Awareness Checklist.
3. Ability Assessment.
4. Transferable Skills
5. Work Environment and Life Preferences.
6. Self-Assessment Summary Sheet
My most marketable career-related skills are . . . (minimum 15) (Remember to include technical and
transferable skills on this list!)
1. Computing Speed.
2. Working with Data.
3. Computer Use.
4. Analyze Data.
5. Assemble Product/Build.
6. Budget, Money.
7. Buy Products/Services.
8. Calculate/manipulate money.
9. Communicate.
10. Cope with Deadlines.
11. Do public relations.
12. Follow Directions.
13. Help People.
14. Interview People.
15. Lead People.
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Examples of instances where I have demonstrated these skills include . . . (minimum 3)
1. Analyze Data: worked on a migration project where data was a vital key to the company (bank).
2. Help People: was in charge of a newly launched tech service program, help newly hired technician get
familiar.
3. Communicate: communicated with upper management of the daily results of the newly launched
company program.
Core values I want my work to reflect are . . . (minimum 5)
1. Relationships.
2. Inspirational
3. Provides guidance
4. Meaningful and rewarding
5. Unique
Part 2: Describe your ideal job. (20 POINTS)
MY IDEAL JOB
In my ideal job, I would be . . . (state what you see yourself doing as part of your ideal job)
I would describe the ideal job as a job that makes the most of my qualifications and abilities, and gives
me a chance to constantly challenge myself. I look for a stable job with quality supervision, a positive
work culture at a successful company that will encourage me to work at my best.
Part 3: Identify your one-, two-, and five-year career goals, create a list of possible employers of choice in
your career field (minimum 3), possible job titles for your one-, two-, and five-year goals (one for each
goal), and current salary ranges for those job titles. (30 POINTS)
CAREER GOALS
Career Goals
My one-year career goal
is . . . (state your goal
here)
My two-year career goal
is . . . (state your goal
here)
My five-year career goal
is . . . (state your goal
here)
Potential Employers
(minimum 3)
1. Home Land Security
Possible Job Titles
(minimum 3)
1. TSA
Current Salary Ranges
(for each job title)
1. $25,000 - $44,000
2. Microsoft
2. Microsoft engineer
2. $60,000 - $88,000
3. Interpreter
3. Interpreter
3. $40,000 - $61,000
1.
1.
1.
2.
2.
2.
3.
3.
3.
1.
1.
1.
2.
2.
2.
3.
3.
3.
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Part 4: Provide a summary of what you have learned about yourself and the characteristics of your dream
job as a result of the reflection and research you have done as part of this assignment (minimum 100
words). (20 POINTS)
MY LEARNINGS
I learned to be aggressive, but professional at the same time. I learned not to wait to be noticed, but to
ensure that my problem solving is noted and should ask for raise, instead of waiting for the raise to be
offered. I also learned to be more aggressive in “asking for the job”, should do directly to the person in
charge, who makes the hiring decisions. I also learned that Emotions play a big part in both the selling
and hiring processes. People buy (or hire) for emotional reasons; the product fulfills a need or desire they
have.
Overall, my mind was still thinking when experience got someone the job required, not realizing that in
today’s world, you must sell yourself and prove your capability in doing the job required. Basically, I
should not wait to be called in for the interview, I should call the person in charge of hiring and sell myself
and why I should be hired for the job I desire.
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Grading Rubric: Self-Assessment
Component
Points
Part 1: Award full credit if all sections meet minimum requirements. Deduct up to 20 points
depending on how incomplete the responses are. No points awarded if the section is not
completed. Deduct up to 5 points for spelling and grammatical errors.
30
Part 2: Award full credit if the ideal job is described sufficiently. Deduct up to 10 points for
incomplete responses. No points awarded if the section is not completed. Deduct up to 5
points for spelling and grammatical errors.
20
Part 3: Award full credit if all sections meet minimum requirements. Deduct up to 20 points
depending on how incomplete the responses are. No points awarded if the section is not
completed. Deduct up to 5 points for spelling and grammatical errors.
30
Part 4: Award full credit if the student has provided a reflective summary of their learnings.
Deduct up to 10 points if the response is incomplete. No points awarded if the section is not
completed. Deduct up to 5 points for spelling and grammatical errors.
20
TOTAL POINTS
100
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