marketing and principle

timer Asked: Mar 31st, 2015

Question description

QUESTION 1 Explain the four main criteria that can be used to assess whether an identified market segmentation scheme can be effectively implemented. 

QUESTION 2 Why should we segment a market and why should we not segment a market?

 QUESTION 3 Discuss the four common strategies to create/build positioning using examples for each.

 QUESTION 4 Behavioural segmentation could be in terms of usage, benefit sought and purchase occasion. Think about a product as an example and discuss how would you segment a market based on usage, benefit sought and purchase occasion? QUESTION 5 In your opinion, does a profile (demographic and psychographic) of a buyer of a brand differ from a buyer of a competing brand?

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