Marketing Strategy Kaplan University

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zrireuneg

Business Finance

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Capstone Unit 4.pdf

Use Rubric provided. I am using a Mechanic Shop. Leave name blank I will fill that in. Thank you in advance.

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Unit 4 [MT499: Bachelor’s Capstone in Management] Assignment Details and Rubric Marketing Assignment This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment. Part 1: Marketing Strategy In three to four pages, address the following areas: • Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business. • Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal. • Include ongoing costs as well as one-time fees. Part 2: Marketing Plan In five to six pages, address the following areas:  Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.  Discuss the benefits of market research.  Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan. When you are ready, you may submit your paper to the Assignment Dropbox. *Note, include your name in the file name of the Assignment. Unit 4 [MT499: Bachelor’s Capstone in Management] Grading Rubric Aspect Percentage of assignment Content, Focus, Use of Research 50% Paper addresses all assignment requirements, indicates depth of knowledge about the topics and key areas, contains a clear and concise introduction with a thesis statement, comprehension body of paper, closing summary, and includes a minimum of three cited and referenced resources (APA 6th edition). Analysis and Critical Thinking 30% Analysis and critical thinking indicates optimal reasoning with a defined purpose, based on assumptions, writer’s point of view, discusses the advantages and disadvantages, and uses data, information, and concepts/ideas to address the assignment topics or key areas in the paper. Writing 20% Style, Grammar, APA Format The capstone uses the APA (6th edition) writing style using active voice, which is in third person and concisely written. The paper is free from incorrect punctuation, use of jargon/clichés, incorrect grammar and mechanics, and is correctly formatted based on APA 6th edition guidelines. Total Points 100% Score MT499 Assignment Criteria
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