is ​AEDAS Homes breaks home sales record in July and August ?

timer Asked: Jan 18th, 2021

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I'm working on a marketing question and need an explanation to help me understand better.

The promoter has added 258 operations in the two months after the confinement, 20% more than in the same period of 2019

The developer AEDAS Homes has broken its sales record to private clients in July and August, a period in which it registered 258 operations, 20% more than in 2019, excluding sales to institutional investors.

During July and August, the first two months of full activity after the lockdown, AEDAS Homes added 124 transactions in July - the same figure as a year earlier - and 134 in August - 47% more (91 in 2019) -.

"The sales data are really good, but it is even more relevant that they have coincided with the best records of interested parties - people who have contacted the company through different channels - and visits - physical and virtual - to the points of sale," that are being transformed into operations ”, highlights David Martínez, CEO of AEDAS Homes, who highlights the company's business strategy, based on an offer aimed at medium-high profile clients and located in the most dynamic markets in the country.

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“In addition,” he adds, “the great interest that we register in our homes makes us optimistic, since a positive trend is anticipated. Something that we are already verifying in the good commercial rhythm of the first days of September ”.

The number of people interested in the promoter's promotions was over 7,000 registrations in July (7,142) and in August (7,342), with increases of 53% and 76%, respectively, compared to 2019. And visits to points of sale totaled 2,214 in July, 27% more, and 2,300 in August, 65% more.

"In view of these indicators, everything indicates that new construction housing has emerged strengthened from the pandemic, as a very attractive and necessary product," says David Martínez.

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Clients with new priorities

The CEO of AEDAS Homes recalls how all the studies published in recent months indicate that post-confinement demand values more aspects of the home such as outdoor spaces - terraces and gardens -, the location on the outskirts of cities, rooms for teleworking or energy efficiency measures.

"New-build housing responds better than second-hand supply to the client's new priorities and hence it is a segment that is better resisting the crisis, both in number of purchases and in price level" , concludes David Martínez.

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