1000 Word Consumer Behaviour Essay

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timer Asked: Jan 22nd, 2021

Question Description

  • Lecture 2 covers 3 perspectives (behavioural economic, sociological, psychoanalytical) on what drives consumption choices. Pick a single consumption event, such as going to a restaurant, buying a car, or any similar choice situation you like and: 1, describe how each of the 3 perspectives applies to your chosen situation. 2, compare the perspectives to one another 3, provide your own view on which types on consumption situations are best matched to certain perspectives and why, making use of your own example. Make sure to demonstrate an understanding of the literature, particularly the literature assigned for lecture 2 & 3.

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ASSIGNMENT 1 Individual Assignment 1: You should choose your essay topic from one of the following questions: 2 covers 3 perspectives (behavioural economic, sociological, psychoanalytical) on what drives consumption choices. Pick a single consumption event, such as going to a restaurant, buying a car, or any similar choice situation you like and: 1, describe how each of the 3 perspectives applies to your chosen situation. 2, compare the perspectives to one another 3, provide your own view on which types on consumption situations are best matched to certain perspectives and why, making use of your own example. Make sure to demonstrate an understanding of the literature, particularly the literature assigned for lecture 2 & 3. The essay is to be 1,500 words in length and must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate topics and the related academic literature, content, argument effectiveness and writing style. Act of consumption Economic Sociological ”Matching” Analysis Psychoanalytical Comparison Presentation: • • • • Structure Formatting Editing References https://owl.purdue.edu/owl/purdue_owl.html ...
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