What are the different types of buyers and consumers

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What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market?  [Don't forget about business-to-business marketers.  Their customers, usually referred to as buyers, are purchasing managers responsible for most of the spending in the U.S., especially in capital spending.]


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