Marketing Strategy

timer Asked: Jan 27th, 2021

Question Description

I'm working on a marketing report and need an explanation to help me understand better.

Please compare and explain the marketing strategy of Mercedes vs. Volvo from a marketing perspective covering the below points:

General Structure of the Sector

  • Different Customer Types in the Sector
  • Positioning and Value Proposions of the Brands
  • How do these 2 competitive Brands differentiate from each other

- Target Markets

- Product Portfolios

- Branding Activities (differences between slogans, mascots, jingles, logo colors)

- Pricing Strategies

- Packaging Startegies

- Innovation Approaches

- Promotional Activities / Sales Promotions

- Advertising Strategies

- Digital Marketing Strategies

- Social Media Strategies

- Social Responsibility Projects

- Sponsorships

- Technology Usage etc...

- Other Important Marketing Strategies (Ambush, Content, Experience, Green, Guerilla, Neuro, etc...)

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