Description
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Great! 10/10 would recommend using Studypool to help you study.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
MGMT 348 American InterContinental University Labor Relations Act Case
This assignment must be at least 2-3 pages. this assignment must be in APA format answering each question.
MGMT 348 American InterContinental University Labor Relations Act Case
This assignment must be at least 2-3 pages. this assignment must be in APA format answering each question.
Digital Marketing and Analyze a Local Business Content Presentation
Need PPT Presentation Draft - All Original Work - No plagiarism - All work Must be cited Assignment: Analyze a local busi ...
Digital Marketing and Analyze a Local Business Content Presentation
Need PPT Presentation Draft - All Original Work - No plagiarism - All work Must be cited Assignment: Analyze a local business content & assess what it needs to do to expand to the national level. Objective: Comprehensively audit a local business's content marketing and analyze it for content gaps. Identify relevant content opportunities that support campaign objectives. Utilize the tools and methods covered in this unit to analyze your client’s, and the competition’s, content. Ideate content utilizing the tools and methods covered in this unit. Instructions: Some local businesses may start small, but have big aspirations. Imagine you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.Local business choosen: Vromans Bookstore from one of the categories below. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally. For example, it could have an existing or potential ecommerce store or a scalable service. Here are a few categories to choose from:Required Deliverables: A Google slide presentation that includes the following: A concise, thorough, and practical executive summary. Clear, measurable, and realistic content goals and objectives that are tied to the business’s overall objectives. A content audit listing the company’s owned and non-owned content platforms. Include screenshot examples for each one. A content gap analysis that identifies opportunities for new content relevant to the company and campaign goals. Thoroughly explained insights and observations about the company’s current content and gaps. Two new content ideas (based on identified gaps) that will support campaign objectives. Include keywords and search-optimized headlines. For this homework assignment, create a Google slide deck (8 slides minimum) to present your findings to the company. It must have the following elements: A half-page executive summary (1 slide) that briefly summarizes:
o The business model.
o What you are aiming to accomplish.
o The current state of the business’s content.
o What needs to change and
how will you make that happen. Goals and objectives of the content campaign (1 slide).·Content
audit listing your local client’s current content (1-2 slides with screenshot
examples).
o
Owned content (blogs,
tutorials, white papers, newsletters—whatever they own).
o
Hint: you can use the
search operator “site” to see what Google has indexed for the business—e.g.,
“site:zappos.com”.
o
Non-owned content
(e.g. social channels)Content gaps and opportunities (1-2 slides). Identify two competitors (using tools like
similarsites.com and the Google search operator “related:”—e.g.,
“related:zappos.com”). Perform a content gap analysis using the Keyword
& Content Gap Analysis Tool. Include a screenshot of the
spreadsheet that the tool generates. Insights & observations. Opportunities for new content. Include owned and non-owned
opportunities. Content ideation (1-2 slides).Ideate content topics
for your client using some or all of the tools we explored in Lesson 2 of this
unit: Google
Autocomplete Google Results
§ Google Trends (related searches) YouTube List at least two
keyword phrases that you suggest your client incorporates, as well as two
corresponding, SEO-friendly headlines and the medium and format you propose
using. For example, please see attached doc.
4 pages
Weekly Discussion 1
What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a com ...
Weekly Discussion 1
What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a company do if no one having ...
6 pages
Response To Industry Reaction To Sharing Economy....
This post will examine the key points that will determine how Canadian tourism embrace the disruption caused by the sharin ...
Response To Industry Reaction To Sharing Economy....
This post will examine the key points that will determine how Canadian tourism embrace the disruption caused by the sharing economy, whether the ...
20 pages
Digital And Social Media Strategies
Digital and Social Media Channels Amazon use as its Marketing Tools and offline means amazon use to reach out to
Digital And Social Media Strategies
Digital and Social Media Channels Amazon use as its Marketing Tools and offline means amazon use to reach out to
Eassy Question
The essay should be 500+ words, single-spaced in a 12-point
font, and conform to MLA or APA styles, including parent ...
Eassy Question
The essay should be 500+ words, single-spaced in a 12-point
font, and conform to MLA or APA styles, including parenthetical citations and
footnoted references. The essay should demonstrate understanding and thoughtful
reflection on a topic that speaks to the mission of this course. That is, it
should reflect your ability to place the topic into the context of daily life.
Essays will be graded on the basis of content, clarity, and overall quality of
work. These essays are the main component of this course. Explain, in detail, the following: What are the religious
roots Muhammad used to craft Islam? How did Muhammad obtain religious and political
success in uniting the factional Arab tribes? How did Muhammad convert non-Arabs
to Islam?
Similar Content
Below is an example of a good faith effort response on a CPA for my MGT310 Human Resources class
Example of Good Faith EffortBelow is an example of a good faith effort response on a CPA for my MGT310 Human Resources cla...
Colorado Technical University Online Human Resource Policy Manual
Design a HRM policy manual.Discuss the importance of sound HRM policies and procedures....
DQ 1
Please wright a 100 word answer to each question.1) what are some experiences that cause you to get frustrated or di...
greatest challenges when building relationships with international businesses, marketing homework help (250 words Discusion)
What do you see as the greatest challenges when building relationships with international businesses? Explain your answer....
The effects of covid-19 on online streaming services on social media, especially Youtube
This is a draft paper, I have a Research Question(research problem), the paper requires to find a key theory or concept th...
Huluwa Technology Business Discussion
Requirements: question must not exceed (220 words max) using any kind of illustrative chart, diagram, flowchart for exp...
2 Pm Correct.edited 1
Most businesses have a perception that losing one angry customer would not affect their operations. Most of them when face...
Data Management
To begin with, data analytics refers to the science of coming up with insights as borrowed from sources with raw informati...
Email Ownership.....
In my opinion, I can say that employee's emails should be a personal property, and employers should not be allowed to moni...
Related Tags
Book Guides
Untamed
by Glennon Doyle
The Secret Life of Bees
by Sue Monk Kidd
Persuasion
by Jane Austen
Of Mice and Men
by John Steinbeck
100 Side Hustles
by Chris Guillebeau
Too Much and Never Enough
by Mary L. Trump
The Power of Habit - Why We Do What We Do in Life and Business
by Charles Duhigg
Fahrenheit 451
by Ray Bradbury
Cant Hurt Me - Master Your Mind and Defy the Odds
by David Goggins
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
MGMT 348 American InterContinental University Labor Relations Act Case
This assignment must be at least 2-3 pages. this assignment must be in APA format answering each question.
MGMT 348 American InterContinental University Labor Relations Act Case
This assignment must be at least 2-3 pages. this assignment must be in APA format answering each question.
Digital Marketing and Analyze a Local Business Content Presentation
Need PPT Presentation Draft - All Original Work - No plagiarism - All work Must be cited Assignment: Analyze a local busi ...
Digital Marketing and Analyze a Local Business Content Presentation
Need PPT Presentation Draft - All Original Work - No plagiarism - All work Must be cited Assignment: Analyze a local business content & assess what it needs to do to expand to the national level. Objective: Comprehensively audit a local business's content marketing and analyze it for content gaps. Identify relevant content opportunities that support campaign objectives. Utilize the tools and methods covered in this unit to analyze your client’s, and the competition’s, content. Ideate content utilizing the tools and methods covered in this unit. Instructions: Some local businesses may start small, but have big aspirations. Imagine you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.Local business choosen: Vromans Bookstore from one of the categories below. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally. For example, it could have an existing or potential ecommerce store or a scalable service. Here are a few categories to choose from:Required Deliverables: A Google slide presentation that includes the following: A concise, thorough, and practical executive summary. Clear, measurable, and realistic content goals and objectives that are tied to the business’s overall objectives. A content audit listing the company’s owned and non-owned content platforms. Include screenshot examples for each one. A content gap analysis that identifies opportunities for new content relevant to the company and campaign goals. Thoroughly explained insights and observations about the company’s current content and gaps. Two new content ideas (based on identified gaps) that will support campaign objectives. Include keywords and search-optimized headlines. For this homework assignment, create a Google slide deck (8 slides minimum) to present your findings to the company. It must have the following elements: A half-page executive summary (1 slide) that briefly summarizes:
o The business model.
o What you are aiming to accomplish.
o The current state of the business’s content.
o What needs to change and
how will you make that happen. Goals and objectives of the content campaign (1 slide).·Content
audit listing your local client’s current content (1-2 slides with screenshot
examples).
o
Owned content (blogs,
tutorials, white papers, newsletters—whatever they own).
o
Hint: you can use the
search operator “site” to see what Google has indexed for the business—e.g.,
“site:zappos.com”.
o
Non-owned content
(e.g. social channels)Content gaps and opportunities (1-2 slides). Identify two competitors (using tools like
similarsites.com and the Google search operator “related:”—e.g.,
“related:zappos.com”). Perform a content gap analysis using the Keyword
& Content Gap Analysis Tool. Include a screenshot of the
spreadsheet that the tool generates. Insights & observations. Opportunities for new content. Include owned and non-owned
opportunities. Content ideation (1-2 slides).Ideate content topics
for your client using some or all of the tools we explored in Lesson 2 of this
unit: Google
Autocomplete Google Results
§ Google Trends (related searches) YouTube List at least two
keyword phrases that you suggest your client incorporates, as well as two
corresponding, SEO-friendly headlines and the medium and format you propose
using. For example, please see attached doc.
4 pages
Weekly Discussion 1
What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a com ...
Weekly Discussion 1
What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a company do if no one having ...
6 pages
Response To Industry Reaction To Sharing Economy....
This post will examine the key points that will determine how Canadian tourism embrace the disruption caused by the sharin ...
Response To Industry Reaction To Sharing Economy....
This post will examine the key points that will determine how Canadian tourism embrace the disruption caused by the sharing economy, whether the ...
20 pages
Digital And Social Media Strategies
Digital and Social Media Channels Amazon use as its Marketing Tools and offline means amazon use to reach out to
Digital And Social Media Strategies
Digital and Social Media Channels Amazon use as its Marketing Tools and offline means amazon use to reach out to
Eassy Question
The essay should be 500+ words, single-spaced in a 12-point
font, and conform to MLA or APA styles, including parent ...
Eassy Question
The essay should be 500+ words, single-spaced in a 12-point
font, and conform to MLA or APA styles, including parenthetical citations and
footnoted references. The essay should demonstrate understanding and thoughtful
reflection on a topic that speaks to the mission of this course. That is, it
should reflect your ability to place the topic into the context of daily life.
Essays will be graded on the basis of content, clarity, and overall quality of
work. These essays are the main component of this course. Explain, in detail, the following: What are the religious
roots Muhammad used to craft Islam? How did Muhammad obtain religious and political
success in uniting the factional Arab tribes? How did Muhammad convert non-Arabs
to Islam?
Earn money selling
your Study Documents