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Company Overview
Provide an overview of the company.
Identify the company’s objectives and
strategies. Specifically, what is the company’s business-level strategy?
If
corporate-level and international-level strategies are applicable, what are they?
the company’s competitors to identify its strategic group.
List and/or describe the
items sold by your company to differentiate it from its competitors.
STRATEGIC ANALYSIS
SWOT Chart (Section Overview)
Strengths
Weaknesses
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
Opportunities
Threats
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
List
Internal Environment: RBV and Balanced Scorecard
RBV (See Appendix D):
Indicate your company’s strengths and weaknesses
relative to its key competitors (discussed above).
Provide a summary of (or explain)
the matrix information.
The Competitors are 21st Century Fox and Time Warner Inc.
APPENDIX D: RESOURCE-BASED VIEW OF THE FIRM
Tangible
Valuable
Rare
Inimitable
Non-substitutable
Resources
Competitive
Expected
Advantage
Performance
Competitive
Expected
Advantage
Performance
A
B
C
D
Intangible
Resources
A
B
C
D
Valuable
Rare
Inimitable
Non-substitutable
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