Follow the steps below:
- Research the chosen
- Choose an
appropriate product/service to introduce into the country (newer items
only or new to int’l business companies, if you are from Georgia you can’t
- Research a service
or product line of a native Alabama (or the state you call home) company
(not foreign-owned), your choice; if you are a foreign-born student, you
will sell a product /service from your home country (not foreign-owned) to
sell in the chosen country.
- Do further
research on the country focusing on the information relevant to the
- Write the paper
following the outline below in #4:
Use a minimum of five sources. Newspaper articles (Wall Street
Journal) and popular business publications (Business Week, Fortune)
are some of the best sources because they are current. Changes occur
rapidly in the international environment for business, so only sources that
have been published in the last 5 years are reliable (sometimes the very
latest [this semester] sources are most important). Use the following many times, (Hill, 2013, p.
xx). Cite all sources and arrange
headings according to the Publication Manual of the American Psychological
Association, 6th Edition (APA style).
Only sources with
identifiable authors are acceptable.
That means a person’s name has to be attached to the article! (There are ONLY two exceptions; company web page and CIA
website.) A full reference page is required.
3. The paper will
be 8 printed pages of text, cover sheet and reference page are extra. The paper will be double-spaced, 1"
margins, numbered pages (first page of text is 1), and Times New Roman 12
pt font. Spelling, typographical errors, and poor grammar count
(off). Use third person (no I,
me, or we).
This is a
formal business report. This is not a
creative writing project. I do not
want your opinion. State the facts and
draw a conclusion.
Follow the outline below. Use headings/subheadings. You must include the BOLD/bold ones.
your company and reasons for going international. 10
rational for the choice of product/service. 10
it very clear what product or service you are selling and who your customer (B2B?)
Strategy. What is the strategy? Why? (global/trans/multi/int’l) 20 Entry
strategy and reasons why. (export,
Staffing Philosophy “
Remember strategy, structure, and staffing must
do you plan to ensure a long-term cooperative relationship with your host country?