Importance of Reputation ManagementWrite a paper that discusses the importance of reputation management in relation to an organization’s credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation? The requirements below must be met for your paper to be accepted and graded:Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.Use font size 12 and 1” margins.Include cover page and reference page.At least 80% of your paper must be original content/writing.No more than 20% of your content/information may come from references.Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing. A detailed explanation of how to cite a source using APA can be found here (link). Download an example here. Grading Criteria AssignmentsMaximum PointsMeets or exceeds established assignment criteria40Demonstrates an understanding of lesson concepts20Clearly presents well-reasoned ideas and concepts30Uses proper mechanics, punctuation, sentence structure, and spelling10Total100

Planning the PresentationIn this assignment, you will learn how to use Microsoft PowerPoint as an effective communication tool.Using the South University Online Library, research about the PowerPoint features that make it an effective tool for corporate communications.ScenarioRecently, top leadership in your organization received complaints about some of their communications to employees. Specifically, employees have expressed dissatisfaction with meetings and with the timing of certain messages. Complaints include:“Meetings just seem to be pointless. They go on and on.”“Why do we need to have an hour-long face to face meeting to hear one point?”“When a meeting is called for Friday afternoon, we know it is probably bad news. Just in time to ruin the weekend.”You have been asked by the top leadership in your organization to develop a PowerPoint presentation for them on how to improve their communication. Create a presentation with the following components:Assess at least five key communication problems that organizations and leaders face.Justify at least five best practices for organization-wide messages (i.e., channel, timing, etc.).Propose at least five key principles for conducting effective meetings.Defend three ideas as “the most important thing a leader must do” for effective 1:1 discussions with employees.Evaluate the benefits of your organization’s top leadership team adopting the principles and practices you are recommending (throughout your presentation) and the consequences of failing to adopt the principles and practices.Note. The main detail of your presentation should be included in the notes section of the PPT. In essence, the notes section is where your instructor can read “your paper.” The slides should just contain the main ideas and supportive graphics as needed to effectively convey your message to an audience.Submission Details:Submit your answers in a 12-15 slide Microsoft PPT.Cite sources using APA style. Include references on the last slide of the presentation.Name your document SU_BUS3041_W3_LastName_FirstInitial.pptSubmit your document to the Submissions Area by the due date assigned.No Plagiarism! Must have 3 or more references with citations!Thank you!