Description
Which one of the following statements is true?
A. A travel agent selling a vacation package to Acapulco can assume that tourists want sunshine and water with an exotic atmosphere.
B. Salespeople do not need to develop a market orientation in order to be successful.
C. In the need-satisfaction approach to selling, a lengthy discussion of the product or service is postponed until the salesperson becomes well-acquainted with the prospect.
Explanation & Answer
A. A travel agent selling a vacation package to Acapulco can assume that tourists want sunshine and water with an exotic atmosphere.
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