3. Discuss the growth strategy. What additional market(s) should Poss pursue?

timer Asked: May 1st, 2015

Question description

Hi I need help with the Jim Poss case study. 

Jim Poss Case, pages 107-120 in the text His Company, Seahorse Power Company, is an engineering startup specializing in environmentally friendly methods of power generation.

Poss had designed and done initial test marketing of a trash compactor, designed to reduce the frequency and energy expense of trash collection.  The case discusses the opportunity and the technology and poses the following questions:

1. Apply the Timmons entrepreneurship framework (entrepreneur-opportunity-resources) to analyze this case

2. Discuss Jim Poss' fundraising strategies.  What other options might be considered for raising the funds SPC needs?  Is this a good investment?

3. Discuss the growth strategy.  What additional market(s) should Poss pursue?

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