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MBA5501 Columbia Southern Ritz Carlton Segmentation Strategies Case Study
InstructionsCase studies are an important learning strategy in business classes as they
provide an opportunity for yo ...
MBA5501 Columbia Southern Ritz Carlton Segmentation Strategies Case Study
InstructionsCase studies are an important learning strategy in business classes as they
provide an opportunity for you to critically analyze events that have taken
place in real-life businesses. This develops your critical thinking and
research skills as you research the competition and industry in which your
business resides with an end goal of formulating a recommendation for the
challenges faced by the company. Select one of the three case studies listed below, which can be
found in your textbook. Evaluate the case of your choice, and respond to each
of the questions below using both theory and practical managerial thinking
as well as supporting research. Option 1: Procter & Gamble (pp. 332–333) Using segmentation strategies, what are the target market(s)
for P&G? How does this relate to the company’s brand
management strategies? Who are the top three competitors of P&G, and what are their
advantages/disadvantages with respect to their competitive
product/service strategies? P&G’s impressive portfolio includes some of the strongest
brand names in the world. What are some of the challenges associated
with being the market leader in so many different
categories? With social media becoming increasingly important and with
fewer people watching traditional commercials on television, what
does P&G need to do to maintain its strong brand images?
What risks will P&G face in the future? Option 2: Caterpillar (pp. 394–395) Using segmentation strategies, what are the target market(s)
for Caterpillar? How does this relate to their brand management
strategies? Who are the top three competitors of Caterpillar, and what are
their advantages/disadvantages with respect to their competitive
product/service strategies? What were some of the key steps that made Caterpillar the industry
leader in earth-moving machinery? Explain how Caterpillar’s
products differ from competitors. Discuss Caterpillar’s future. What should it do next with its
product line? Where is the future growth for this company? Option 3: The Ritz-Carlton (pp. 424–425) Using segmentation strategies, what are the target market(s)
for The Ritz-Carlton? How does this relate to their brand
management strategies? Who are the top three competitors of The Ritz-Carlton, and what
are their advantages/disadvantages with respect to their
competitive product/service strategies. How does The Ritz-Carlton match up to competing hotels? What are
its key differences? Discuss the importance of the “wow stories” in maintaining top
quality customer service for a luxury hotel like The Ritz-Carlton.
In formatting your case analysis, do not use the question-and-answer format;
instead, use an essay format with subheadings. Your APA-formatted case study
should be a minimum of 500 words in length (not counting the title and
reference pages). You are required to use a minimum of three peer-reviewed,
academic sources that are no more than 5 years old (one may be your textbook).
All sources used, including the textbook, must be referenced; paraphrased
material must have accompanying in-text citations.
AIU Anne Hathaway Organizational Development Practitioner Discussion Response
Out of the choices of the movies, I have only seen “The Devil Wears Prada,” starting Anne Hathaway. The movie prese ...
AIU Anne Hathaway Organizational Development Practitioner Discussion Response
Out of the choices of the movies, I have only seen “The Devil Wears Prada,” starting Anne Hathaway. The movie presents a young and ambitious woman starting a new dream job with a popular magazine. After starting work, she notices the dysfunctional culture of the workplace. For example, all employees being fearful of the boss, played by Meryl Streep, who is straight forward, demanding, and created a no-nonsense culture at work. As an OD practitioner, I would focus on the positives of the organization to have a successful outcome, as the employees already feel negative with the boss’s approach, as evidenced by the employees’ constant insecurities and fear of being fired. As OD practitioner, how would you use appreciative inquiry to address the issues observed in the film? As an OD practitioner, I would use appreciative inquiry, which focuses on what is going well in an organization and addressed the views of everyone within that organization, to assess the movie. According to Rothwell (2015) focus should be on the strengths of employees, management and organization. In addition, acknowledge the valuable qualities of hard-working individuals within the organization and inquire about new ideas. Kelm (2011) recommends the use to 4 D’s: discover, dream, design and destiny. The discover stage inquires about what is working well within the organization, like the strengths. The dream stage questions the employees as to what their ideal approach within the organization. In the design stage, in collaboration with the employees generate a plan and later implement in the destiny stage.How would you assess the emotional intelligence of the key characters? Cote (2014) states that emotional intelligence is the ability to identify, analyze, and control one’s emotions, it is being self-aware and learning to self-regulate. Also, it is important to identify other feelings around you and communicate feelings clearly. To avoid any miscommunication, it is better not assuming and leave room for assumptions. For the case of the boss, Ms. Priestly, she shows negative emotions throughout the movie until the end for a moment when she appeared to care. As for the character Andy, she was sensitive towards the beginning of joining her position but overtime she followed Ms. Priestly’s demands and not being self-aware, which resulted in a breakup with her boyfriend. One assessment method is the performance-based assessment, which maximizes performance over time by giving the respondent a score in the different areas of emotional intelligence so performance plans can be built around specific skill sets that can be enhanced and measured (Cote, 2014). The benefit of understanding each other’s emotions allows for a safe and respectful working environment, which is result in high productivity.How might you use Killman’s conflict management style to mitigate the conflict in the film you viewed? According to Trippe and Baumoel (2015) the Kilmann’s conflict management style model examines what happens when the interests of two individuals separate and has 5 styles. The 5 styles consist of competitive, avoidant, accommodating, compromising, or collaborative. As in this movie, Andy had an accommodating style, trying to accommodate in her relationship as to what her boyfriend wants and in work, literally running around and serving her boss. As for Ms. Preistly, she is fully in the competitive style and mindset, she only cares to represent the best of the best magazine.References Fox 2000 Pictures. (Producer). (2006). The devil wears Prada. [DVD].https://www.imdb.com/title/tt0458352/?ref_=rvi_tt Kelm, J. (2011). What is appreciative inquiry.mov [Video file]. Retrieved fromRothwell, W. J. (2015). Organization development fundamentals: Managing strategic change.Alexandria, VA: ATD Press.Trippe, B., & Baumoel, D. (2015). Beyond the Thomas–Kilmann model: Into extremeconflict. Negotiation Journal, 31(2), 89–103. https://doi.org/10.1111/nejo.12084
Central Texas College Healthcare Administration Field Discussion
View these videos related to finding a job in the healthcare administration field:
https://youtu.be/QdR6uHO4AaU
Her ...
Central Texas College Healthcare Administration Field Discussion
View these videos related to finding a job in the healthcare administration field:
https://youtu.be/QdR6uHO4AaU
Here is a quick summary of the career path I took but keep in mind everyone’s path will be unique. Think Michael Jordan was a standout player at North Carolina University while LeBron James went straight to the NBA from high school, but I think both have been relatively successful in the basketball field
College > internship while in college > obtained undergraduate degree > entry-level position > switched companies for a project management role > obtained masters degree while working > promoted > enrolled in doctoral program > started teaching as a collegiate adjunct instructor part-time > switched companies for a manager position > obtained doctorate > currently seeking full time collegiate faculty position.
By day 1 make an initial post that is at least 200 words in length (but the post can be longer). Answer these questions:
Describe your career path and where you eventually want to end up. It’s OK to include your high school endeavors. Hey, you have to start somewhere.
Based on the video, what additional steps are you going to take to help expedite your desired end goal?
6 pages
2020030900452720200308064402bio 141 L Revised
The endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, t ...
2020030900452720200308064402bio 141 L Revised
The endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, tissue function, sexual ...
3 pages
The Leviathan
The Leviathan or The Matter, Form and Power of a Common Wealth Ecclesiastical and Civil is a book written by the English p ...
The Leviathan
The Leviathan or The Matter, Form and Power of a Common Wealth Ecclesiastical and Civil is a book written by the English philosopher Thomas Hobbes. ...
Create an Evaluative Annotated Bibliography of the Article.
Review the Case Study above by clicking on the link above.
Answer Question #4 in the Case Study after researching and ...
Create an Evaluative Annotated Bibliography of the Article.
Review the Case Study above by clicking on the link above.
Answer Question #4 in the Case Study after researching and finding a Peer Reviewed Article to support your answer.
Create an Evaluative Annotated Bibliography of the Article.APA FormatWork checked for Plagarism
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MBA5501 Columbia Southern Ritz Carlton Segmentation Strategies Case Study
InstructionsCase studies are an important learning strategy in business classes as they
provide an opportunity for yo ...
MBA5501 Columbia Southern Ritz Carlton Segmentation Strategies Case Study
InstructionsCase studies are an important learning strategy in business classes as they
provide an opportunity for you to critically analyze events that have taken
place in real-life businesses. This develops your critical thinking and
research skills as you research the competition and industry in which your
business resides with an end goal of formulating a recommendation for the
challenges faced by the company. Select one of the three case studies listed below, which can be
found in your textbook. Evaluate the case of your choice, and respond to each
of the questions below using both theory and practical managerial thinking
as well as supporting research. Option 1: Procter & Gamble (pp. 332–333) Using segmentation strategies, what are the target market(s)
for P&G? How does this relate to the company’s brand
management strategies? Who are the top three competitors of P&G, and what are their
advantages/disadvantages with respect to their competitive
product/service strategies? P&G’s impressive portfolio includes some of the strongest
brand names in the world. What are some of the challenges associated
with being the market leader in so many different
categories? With social media becoming increasingly important and with
fewer people watching traditional commercials on television, what
does P&G need to do to maintain its strong brand images?
What risks will P&G face in the future? Option 2: Caterpillar (pp. 394–395) Using segmentation strategies, what are the target market(s)
for Caterpillar? How does this relate to their brand management
strategies? Who are the top three competitors of Caterpillar, and what are
their advantages/disadvantages with respect to their competitive
product/service strategies? What were some of the key steps that made Caterpillar the industry
leader in earth-moving machinery? Explain how Caterpillar’s
products differ from competitors. Discuss Caterpillar’s future. What should it do next with its
product line? Where is the future growth for this company? Option 3: The Ritz-Carlton (pp. 424–425) Using segmentation strategies, what are the target market(s)
for The Ritz-Carlton? How does this relate to their brand
management strategies? Who are the top three competitors of The Ritz-Carlton, and what
are their advantages/disadvantages with respect to their
competitive product/service strategies. How does The Ritz-Carlton match up to competing hotels? What are
its key differences? Discuss the importance of the “wow stories” in maintaining top
quality customer service for a luxury hotel like The Ritz-Carlton.
In formatting your case analysis, do not use the question-and-answer format;
instead, use an essay format with subheadings. Your APA-formatted case study
should be a minimum of 500 words in length (not counting the title and
reference pages). You are required to use a minimum of three peer-reviewed,
academic sources that are no more than 5 years old (one may be your textbook).
All sources used, including the textbook, must be referenced; paraphrased
material must have accompanying in-text citations.
AIU Anne Hathaway Organizational Development Practitioner Discussion Response
Out of the choices of the movies, I have only seen “The Devil Wears Prada,” starting Anne Hathaway. The movie prese ...
AIU Anne Hathaway Organizational Development Practitioner Discussion Response
Out of the choices of the movies, I have only seen “The Devil Wears Prada,” starting Anne Hathaway. The movie presents a young and ambitious woman starting a new dream job with a popular magazine. After starting work, she notices the dysfunctional culture of the workplace. For example, all employees being fearful of the boss, played by Meryl Streep, who is straight forward, demanding, and created a no-nonsense culture at work. As an OD practitioner, I would focus on the positives of the organization to have a successful outcome, as the employees already feel negative with the boss’s approach, as evidenced by the employees’ constant insecurities and fear of being fired. As OD practitioner, how would you use appreciative inquiry to address the issues observed in the film? As an OD practitioner, I would use appreciative inquiry, which focuses on what is going well in an organization and addressed the views of everyone within that organization, to assess the movie. According to Rothwell (2015) focus should be on the strengths of employees, management and organization. In addition, acknowledge the valuable qualities of hard-working individuals within the organization and inquire about new ideas. Kelm (2011) recommends the use to 4 D’s: discover, dream, design and destiny. The discover stage inquires about what is working well within the organization, like the strengths. The dream stage questions the employees as to what their ideal approach within the organization. In the design stage, in collaboration with the employees generate a plan and later implement in the destiny stage.How would you assess the emotional intelligence of the key characters? Cote (2014) states that emotional intelligence is the ability to identify, analyze, and control one’s emotions, it is being self-aware and learning to self-regulate. Also, it is important to identify other feelings around you and communicate feelings clearly. To avoid any miscommunication, it is better not assuming and leave room for assumptions. For the case of the boss, Ms. Priestly, she shows negative emotions throughout the movie until the end for a moment when she appeared to care. As for the character Andy, she was sensitive towards the beginning of joining her position but overtime she followed Ms. Priestly’s demands and not being self-aware, which resulted in a breakup with her boyfriend. One assessment method is the performance-based assessment, which maximizes performance over time by giving the respondent a score in the different areas of emotional intelligence so performance plans can be built around specific skill sets that can be enhanced and measured (Cote, 2014). The benefit of understanding each other’s emotions allows for a safe and respectful working environment, which is result in high productivity.How might you use Killman’s conflict management style to mitigate the conflict in the film you viewed? According to Trippe and Baumoel (2015) the Kilmann’s conflict management style model examines what happens when the interests of two individuals separate and has 5 styles. The 5 styles consist of competitive, avoidant, accommodating, compromising, or collaborative. As in this movie, Andy had an accommodating style, trying to accommodate in her relationship as to what her boyfriend wants and in work, literally running around and serving her boss. As for Ms. Preistly, she is fully in the competitive style and mindset, she only cares to represent the best of the best magazine.References Fox 2000 Pictures. (Producer). (2006). The devil wears Prada. [DVD].https://www.imdb.com/title/tt0458352/?ref_=rvi_tt Kelm, J. (2011). What is appreciative inquiry.mov [Video file]. Retrieved fromRothwell, W. J. (2015). Organization development fundamentals: Managing strategic change.Alexandria, VA: ATD Press.Trippe, B., & Baumoel, D. (2015). Beyond the Thomas–Kilmann model: Into extremeconflict. Negotiation Journal, 31(2), 89–103. https://doi.org/10.1111/nejo.12084
Central Texas College Healthcare Administration Field Discussion
View these videos related to finding a job in the healthcare administration field:
https://youtu.be/QdR6uHO4AaU
Her ...
Central Texas College Healthcare Administration Field Discussion
View these videos related to finding a job in the healthcare administration field:
https://youtu.be/QdR6uHO4AaU
Here is a quick summary of the career path I took but keep in mind everyone’s path will be unique. Think Michael Jordan was a standout player at North Carolina University while LeBron James went straight to the NBA from high school, but I think both have been relatively successful in the basketball field
College > internship while in college > obtained undergraduate degree > entry-level position > switched companies for a project management role > obtained masters degree while working > promoted > enrolled in doctoral program > started teaching as a collegiate adjunct instructor part-time > switched companies for a manager position > obtained doctorate > currently seeking full time collegiate faculty position.
By day 1 make an initial post that is at least 200 words in length (but the post can be longer). Answer these questions:
Describe your career path and where you eventually want to end up. It’s OK to include your high school endeavors. Hey, you have to start somewhere.
Based on the video, what additional steps are you going to take to help expedite your desired end goal?
6 pages
2020030900452720200308064402bio 141 L Revised
The endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, t ...
2020030900452720200308064402bio 141 L Revised
The endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, tissue function, sexual ...
3 pages
The Leviathan
The Leviathan or The Matter, Form and Power of a Common Wealth Ecclesiastical and Civil is a book written by the English p ...
The Leviathan
The Leviathan or The Matter, Form and Power of a Common Wealth Ecclesiastical and Civil is a book written by the English philosopher Thomas Hobbes. ...
Create an Evaluative Annotated Bibliography of the Article.
Review the Case Study above by clicking on the link above.
Answer Question #4 in the Case Study after researching and ...
Create an Evaluative Annotated Bibliography of the Article.
Review the Case Study above by clicking on the link above.
Answer Question #4 in the Case Study after researching and finding a Peer Reviewed Article to support your answer.
Create an Evaluative Annotated Bibliography of the Article.APA FormatWork checked for Plagarism
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