How do changes in the environment translate into marketing opportunities?

User Generated

ryvpvnyrjvf

Business Finance

Description

How do changes in the environment translate into marketing opportunities?

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Basically its all about SWOT analysis whereby 

The assessment of the firm's strengths and weaknesses involves looking beyond the firm's current products.

The successful achievement of the firm's goals and objectives depends on its ability to transform key strengths into capabilities by matching them with opportunities in the marketing environment.

Firms can convert weaknesses into strengths, and even capabilities, by investing strategically in key areas 

Threats can often be converted into opportunities if the right resources are available.



Anonymous
Nice! Really impressed with the quality.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags