Competitive Advantage - Buisness Policies & Strategies

Business & Finance
Price: $20 USD

Question description

Deliverable Length: 1200-1500 words

To test your team members’ ability to think strategically and apply what you have taught them to real businesses, you asked each one to write a report on a particular industry, addressing the following:

  • What is (are) the major strategic issues that the industry faces? 
  • What strategic options or alternatives does it have to address those specific issues?
  • What strategic option do the team members recommend and why?
  • What are the risks of implementing that chosen option?

You are to choose a company from one of the following industries:

  • The current market leader in the car rental industry
  • The current market leader in the U.S. hotel industry
  • The market leader in the fast food industry

Phase Resources:

  Competitor Analysis
An overview of the elements and steps involved in analyzing competitors   Market Analysis Templates
Template for analyzing competitors   Perceptual Map
Good definition of what a perceptual map is   Perceptual Mapping
3 examples of different industries and how to pick the axis to analyze   Perceptual Mapping/Positioning Mapping
Example from the UK chocolate industry

Tutor Answer

(Top Tutor) Daniel C.
School: Boston College
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