1Current Situation Analysis........................................................................................................3

1.1Past Performance Indexes.................................................................................................3

1.1.1 Ratios.........................................................................................................................3

1.1.2Industry Competitor Comparison..............................................................................4

1.2 Strategic Posture...............................................................................................................4

1.2.1 Mission Statement......................................................................................................5

1.2.2 Vision Statement........................................................................................................5

1.2.3 Strategies and Policies...............................................................................................5

2Corporate Governance.............................................................................................................6

2.1Board of Directors.............................................................................................................6

2.2Top Management...............................................................................................................7

2.3 Stakeholders......................................................................................................................8

3External Environment..............................................................................................................9

4Internal Environment.............................................................................................................10

5Analysis of Strategic Factors.................................................................................................14

6Alternatives & Recommendations.........................................................................................15

7Implementation and Control..................................................................................................17

8Evaluation Scorecard (Kaplan)..............................................................................................18

References:............................................................................................................................20