1.How did Starbucks initially segment and target the coffee market?

timer Asked: May 19th, 2015

Question description

  1. How did Starbucks initially segment and target the coffee market?
  2. What changed first—the Starbucks customer or the Starbucks experience? Explain your response using the principles of market targeting.
  3. Based on the segmentation variables, how does Starbucks now segment and target the coffee market?
  4. Will Starbucks ever return to the revenue and profit growth it once enjoyed? Why or why not?

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