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Question description

I don't understand the difference in these. If anyone can help it would be great. The answers must fit in one of these categorys:

Microenvironment - Company


You work in the IT department of a bank. Your department has just developed an application for mobile communications that has been awarded the best design application for financial services. Which category does this fit? Note: you could put this in the technology category and even possibly publics because an outside party with the award.  Which other category does this fit?

You work at a bank and recent marketing research indicates unemployment is going to drop .5%. Which category does it fit? YOU COULD PUT THIS WITH CONSUMER, WHAT OTHER CATEGORY WORKS?

You work at a bank and one of the companies that provide your banking software is going out of business. Which category does it fit?


Tutor Answer

(Top Tutor) Daniel C.
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School: Duke University
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