Article discussion 2015

timer Asked: May 20th, 2015

Question description

Review the following reading:Caemmerer, B. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524–538. (ProQuest Document ID:213120320).

Based on your analysis of the article, respond to the following:Identify the components of IMC from the article.

Explain the value of each component to marketing communication practices.In addition, discuss the ethical implications of the marketing strategy against the standard of not exaggerating the truth of products or being suspect under bait-and-switch accusations and the like.

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