2 pages , double space , Marketing

timer Asked: May 22nd, 2015

Question description

2 pages , double space, write the question number then the answer

1-Select two products, one high priced and the other low priced. Determine the role of price in the product's marketing strategies. Contrast the two different price strategies. (Dior / H&M)

2-Evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.

3-Think of a recent purchase that you have made in the last year that was induced by a specific marketing or sales promotion. Decide on the type of promotion strategy that was used and why it was successful.( Wet seal 5 shirts for 20 dollars )

4-Select one advertisement that you have viewed in the last week. Briefly describe the advertisement and where you viewed it. Determine the advertising strategy that was used in this advertisement. Explain your rationale. ( perfume Advertisements in the magazines when you can smell it )

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