Description
A psychologist thinks that the salesperson’s intrusiveness might cause customers to buy less furniture rather than more furniture. She convinces the store’s management to let her study the issue. Customers are randomly selected to either receive or not receive a salesperson’s offer assistance immediately on entering the store. The amount of customers’ purchases is then logged as they leave the store.
What are the independent and dependent variables in this study?
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Explanation & Answer
- Independent variables - The values that can be changed in a given model or equation. They provide the "input" which is modified by the model to change the "output."
- Dependent variables - The values that result from the independent variables.
The dependent variable is customers purchase of furnitures. The sales amount of furniture is affected by salesperson intrusiveness
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