Case Study Assignment

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timer Asked: Jun 4th, 2015

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& Part 1: Information Systems in the Digital Age INTERACTIVE SESSION: PEOPLE Meet the New Mobile Workers How much of your job can you do from the palm of the iPad to make sure he's getting the correct pieces. your hand? Probably more than you think. There are The iPhone and iPad have become so indispensable many job functions today that can be performed using that the company outfitted its entire workforce, from an iPad, iPhone, BlackBerry, or Android mobile customer service, to design, to quality control, with device, both for rank-and-file employees and their iPhones. Many have iPads as well. managers. Businesses large and small are benefiting. Using handhelds to run the business is not limited The BlackBerry used to be the favorite mobile to small companies. PepsiCo manufactures and sells handheld for business because it was optimized for brands including Pepsi, Gatorade, Mountain Dew, e-mail and messaging, with strong security and tools Tropicana, Quaker, and Frito Lay worldwide and has for accessing internal corporate systems. Now that's over 300,000 employees. The company uses a complex changing. Companies large and small are starting to web of interlocking distribution systems to move its deploy Apple's iPhone and iPad as well as Android products from its manufacturing and warehouse facili- devices to conduct more of their work. They are ties onto trucks and then into stores in time to meet cus- enhancing their security systems so that mobile users tomer demand, PepsiCo runs about 17,000 distribution can remotely access corporate systems with confi- routes each day. The iPhone and iPad help employees dence. And they are developing more far-reaching of PepsiCo's North America Beverages division ensure applications to take advantage of the stunning mobile that the right products arrive in the right locations as and graphic capabilities quickly and efficiently as possible. Many of the recent mobile applications have been In the past, PepsiCo drivers and merchandisers for e-mailing, or for supplementing existing workplace began each day by picking up printed schedules with tasks, like digital flight manuals for airplane pilots order quantities and tasks to be performed at each out- on iPads or checking in guests at hotels. But now, as let, from unloading cases of soda to setting up new mobile technology becomes more affordable and easy product displays. It was difficult to accommodate to use, it's spreading core work functions as well, such last-minute changes in orders because communicating as marketing materials for pharmaceutical reps, cus- with the delivery drivers was difficult when they were tomer account software for service technicians, and on the road apps for farmers to test the quality of cow's milk. PepsiCo North America Beverages created a cus- Jackson Kayak is the leading whitewhater kayak tom in-house app for the iPhone called Power4Merch, manufacturer. Its president, Eric Jackson, is a cham- which immediately notifies merchandisers when pion kayaker who spends half of each year following a driver has arrived at a store. The merchandiser's competitions and events throughout North America. iPhone has an electronic timecard, and he can see his Eric's job requires that he participate in athletic events, schedule, the store details, the account profiles, and monitor industry trends in the field, and meet directly everything he needs to know to service the store. with dealers and customers. With the iPhone and PepsiCo managers use iPads with custom iPad, Jackson claims he can run the entire 120-person applications to monitor their teams' performance; company from afar pull up pricing, planograms, and contracts; and Jackson's Wi-Fi-equipped RV connects wirelessly help coordinate deliveries with merchandising. The to company headquarters in Sparta, Tennessee. When Manager's Briefcase app provides territory sales
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