2 pages , double space

timer Asked: Jun 12th, 2015

Question description

Please write each question number then the answer

1-Research an organization of your choice, suggest performance criteria for use by the firm to monitor strategic marketing performance. Determine two performance criteria for use by a company of your choice to monitor strategic marketing performance.

2-Take a position whether it is still important to perform a marketing audit on a business unit whose performance has been historically good. Determine the pros and cons in utilizing dashboards.

3-Hypothesize as to why Microsoft utilizes its current marketing strategy in China. Support your hypothesis with examples or evidence.

4-Propose a strategy that Microsoft could use in protecting its intellectual property rights. Then, indicate how successful your proposal could be in protecting its intellectual property.

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