12. What is the core message of Krug in the User Testing Demo, and what is conve

timer Asked: Jul 19th, 2015

Question description

Discussion Questions:

1.  Describe how the hammer example relates to usability and user centered design?

2.  Describe Krug’s approach to usability?

3.  Why is Google such an established provider of search capabilities, with respect the usability of their site?  What was discussed regarding the reason Yahoo is not as successful as Google?

4.  What is the design edge that Bing attempts to employ to differentiate from Google?  What do you think of their approach?

5.  What is an example of an Apple device that seems to have been designed with consideration of Krug’s “First Law”?

6.  What was a key reason for Nokia to abandon their mobile market software?  How did analysts describe Nokia’s user experience?

7.  What is the fundamental approach that McGovern is attempting to identify as a key for usability testing?  Describe the case study that illustrated this primary concept.

8.  How can you research your customers?  Why is this important?

9.  Describe the user process for conducting the usability test?

10.  What is a care word?  Provide an example.

11.  What is a mile marker or a sign post in terms of usability?

12.  What is the core message of Krug in the User Testing Demo, and what is conveyed in the 25 minute video?

13.  Describe several of the issues identified during the “Where Do I Vote?” application usability test?  How was usability testing used to enhance this site?

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