resort management has been the move towards affiliating the resort name

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gurgrpu

Business Finance

Description

A trend in resort management has been the move towards affiliating the resort name and/or company with a large chain; some hotels have even added the word "resorts" to the name of their companies (e.g., Hyatt Hotels and Resorts). Identify the reasons and strengths of this trend in your essay.

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Explanation & Answer

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The term resort could go well with a highly envied or sort after hospitality providers. Hotels and Golf clubs are some of best hospitality providers, with many of then incorporating other array of amenities to their offers. This creates an expanded business and services on offer, thereby having an impact on customer satisfaction.  This means a lot to happy time seekers, adventurous,  and those seeking relaxation would be more appealed with an hotel offering wide categories of bouts. A one stop shop of a kind is created, this means huge business since the activities are mostly preffered by the wealthy with high purchasing power of services. 

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