Question for person 2

timer Asked: Aug 8th, 2015

Question description

(Answer each question in 200-350 words using proved case)


1. Summarize the key facts of the case. What are the critical issues being presented here?

2. How did the recession influence the three stages of the consumer consumption process? How did the subsequent economic recovery since 2010 influence the three stages of the consumer consumption process?

3. How might the wheel of consumer spending explain changes in consumer behavior? What can brands do to gain back consumer trust?

4. Assume you are the manager of a grocery store at the beginning of the recession. What changes would you make to maintain sales levels?

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