A multinational tour
operator agency has gained new business growth in the North American
market through the use of social media. Its operation has expanded by
50% within six months and the agency requires an enhanced data
management strategy to sustain their business operations. Their existing
data repository for its reservation processing system is limited in
business intelligence and reporting functionalities. The tour operator
seeks a database management specialist to assist them in leveraging
their data sources to enable them to forecast and project tour sales
that you have been hired to fulfill their need of enhancing the data
repository for their current reservation processing system. Upon
reviewing the system, you find that the data structure holds redundant
data and that this structure lacks normalization. The database has the
table that stores all the salespersons. The table holds their employee
id, first name, last name and “Tours sold” field. The “Tours sold” field
is updated manually.
table that stores tour customer data and tours sold. The table holds
customer name, address, city, state, zip code, tour(s) selected, number
of persons in tour, and total amount paid. The current structure will
show the customer more than once, if the customer books multiple tours.
tour table that is used as a tour rate sheet which holds the tours
offered and the cost per person. Tour rates vary every three (3) months
depending on the tourist season.
a three to four (3-4) page paper in which you propose an enhanced
database management strategy. Your proposal should include the
- Design a data model that will conform to the following criteria:
an efficient data structure that may hold the tour operator’s data
using a normalization process. Describe each step of the process that
will enable you to have a 2nd Normal Form data structure.
- Create naming conventions for each entity and attributes.
your data model design with an Entity Relationship Model (ERM) that
will visually represent the relationships between the tables. You may
make use of graphical tools in Microsoft Word or Visio, or an open
source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length.
a query that can be used on a report for determining how many days the
customer’s invoice will require payment if total amount due is within 45
days. Provide a copy of your working code as part of the paper.
- Using the salesperson table described in the summary above, complete the following:
a trigger that will increase the field that holds the total number of
tours sold per salesperson by an increment of one (1).
- Create a query that can produce results that show the quantity of customers each salesperson has sold tours to.
the reasoning behind using stored procedures within the database as an
optimization process for the database transactions.
Your assignment must follow these formatting requirements:
typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment
charts or diagrams created in Excel, Visio, MS Project, or one of their
equivalents such as Open Project, Dia, and OpenOffice. The completed
diagrams / charts must be imported into the Word document before the
paper is submitted.