Match from a-j to 1-5

timer Asked: Aug 16th, 2015

Question Description


Identify the correct era(1-5) of the various developments(a-j) described below. a. Symbols not words: Due to high levels of illiteracy, most signs used drawings rather than words to advertise a business b. First ad in English: A handbill tacked on a London church door announced a prayer book for sales c. Marketing by wholesalers: Manufacturers mostly concerned with production, Wholesalers were the primary source of ads d. N.W. Ayer founded: First U.S. agency set up business in Philadelphia) e. Product differentiation: Introduced in this era to prevent product from becoming commodities f. Unique selling proposition: USP introduced by Rosser Reeves of the Ted Bates agency mandates that an ad point out a feature that differentiates the brand from others g. Demarketing starts: Era of alarm at consumption, demarketing involves reducing demand for products h. Agency consolidation: Conglomerates go on a buying spree, and independent agencies are absorbed into large global companies. i. DVRs and narrowcasting: Personalized TV entertainment j. Decline of newspaper: Era featured disappearance of notable titles such as the Rocky Mountain News and Christian Science Monitor. 1. Preindustrial age (Beginning of recorded history through 1800) 2. Industrializing age(1800 through 1900. Evolution of U.S. from rural to an urban society.) 3. Industrial age :(1900 through the 1970s. Advent of broadcast media) 4. Postindustrial age(1980 through 2002. Rise of the Internet.) 5. Global interactive(2002 to the present day. Decline of old media and rise of social media)

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