You work for a taxi service in a large urban area. As the rideshare industry has continued to expand and while companies like Lyft and Uber dominate the marketplace, taxi services have struggled to compete. Rideshare service is faster and in most cases cheaper and now, with the ability of rideshare companies to gain licenses to pick up and drop off at your airport, you are really trying to find innovative ways to stay relevant. You know that there is a certain demographic that will not use companies like Uber or Lyft due to fear of technology, as well as safety concerns. You want to find out what that demographic is and develop a targeted strategy to reach those potential customers, and retain those that you still have.As marketing manager for your company, you will work to define what your target market will be. In order to do this, you will first need to do background research to understand the competitive environment. You will also want to know what demographic your company caters to, and what their likes and dislikes are about taxi services. The same information will need to be gathered about rideshare customers. You will gather this information by developing a survey to be distributed via social media.To accomplish this, you have decided to create a proposal to present to senior management that lays out your plan for constructing your survey and how the survey will help you develop a marketing strategy to increase your business.InstructionsUsing Microsoft Word, create a proposal that defines the problem your company is facing and how you will design your research to address the issue.Create an introduction that defines the problem. Include an overview of the competitive landscape using three outside sources (Rasmussen library databases, websites, annual reports).Present four demographic questions that address your research problem. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)Present four questions related to taxi services will help you understand customer likes and dislikes. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)Present four questions related to rideshare companies that will help you understand likes and dislikes. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)Explain why you are using social media to distribute your survey.Write a conclusion that explains how your research findings will be used to inform your marketing strategy.

You are a project manager for a compliance-driven, complex project. You just completed risk identification and risk analysis of 15 key risks that could affect your project (Unit 2 IP). Your manager reviewed your report and asked you to create another report to address the other two phases of risk management life cycle, as follows: Selecting appropriate risk response strategies Risk monitoring and controlYou will use previously identified and analyzed risks. You need to recommend approaches to reduce or eliminate the impact or probability of these risks for negative risks. You will also use the identified approaches to recommend approaches to increase chances of a risk event happening for positive risks.You will need to provide the following for this report:Detailed explanations of key concepts Classifications Techniques used for this effortThe company hired a consultant who provided a template with explanations and key tools to be used for completion of this report. Use the template provided to complete a 5-page report (excluding the cover page). NOTE: Please delete all instructions and examples before submitting your work.The following sections must be included in the report:Roles and responsibilities Risk tolerance Risk considerations according to priority Risk response strategies for negative risks Risk response strategies for positive risks Risk monitoring and controlClick here to access the template.Submitting your assignment in APA format means, at a minimum, you will need the following:Title page: Remember the running head. The title should be in all capitals. Length: 5 pages minimum Abstract: This is a summary of your paper, not an introduction. Begin writing in third person. Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged. Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.