Pricing Strategies Unit 10

timer Asked: Aug 18th, 2015

Question description

Any ideas on this one?

You have recently been assigned the task of developing promotional techniques to introduce your company’s new product, a Cajun chicken sandwich. Advertising spending is limited, so the introduction will only include some low-budget sales promotion techniques. Write a sales promotion plan that will increase awareness of your new sandwich and allow your customer base to try it risk-free.

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