Develop a strategy to help companies serve Indian middle-class consumers

Sigchi4life
Category:
Management
Price: $15 USD

Question description

Figure 3-2 on page 213 talks about serving middle-class consumers in emerging economies. Right after our class, the Wall Street Journal published an article titled "India embraces luxury as China turns cool" which can be accessed via http://www.wsj.com/articles/india-embraces-luxury-as-china-turns-cool-1440720657.(If you can't open the full article, here is the trick: copy the article title and paste it into the Google address bar and search, then click on the search result to access the Wall Street Journal.)

Task: Develop a strategy based on Figure 3-2 to help companies serve Indian middle-class consumers. Besides bags and clothing, what about the opportunities for other industries?

No google!! please!!!!!


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(Top Tutor) Daniel C.
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School: UIUC
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