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Strengths for Black Canyon
good partners: owning good partners is an advantage for the long development of BCC. Like pravit said:”shareholders, managers,staff are all our partners. Having good partners can release you from much of the burden of being an MD.”At the beginning of the brand establishment, his partner gave him a very good help. Similarly, after the establishment of the brand, in the company's overall development and advantages, they play a vital role. Many of their people have an entrepreneurial spirit and have helped with the challenge of growing this business. They have contributed a lot to the success.

Location: Starbucks and Coffee World were located in the tourist Night Bazaar district, while Black Canyon was located in a residential shopping mall. They’re only at A-class locations, while BCC will go in a much wider range. This can not only avoid the face-to-face competition with the big business, but also to attract different kinds of customers. At the same time, as a local brand, BCC has more points locations. In this regard, BCC has a greater share of the market in Thailand. In addition, management expected a growing emphasis on kiosks in locations such as gas stations or bookstores. In this way to expand market share and attract more people to buy the product, at the same time to let more people know the name of the brand. Kiosks are easy to  see in Thailand, so it is a good sales method.

Food Offering: Many of the Thai coffee shops had adopted a store layout and menu similar to Starbucks; in contrast, Black Canyon had tried to make itself as different from Starbucks as possible. They try to offer better service and products.Starbucks has snacks and sandwiches, and that’s it. Most of their competitors are clones of Starbucks. BCC’s  niche overseas is the food. The full-service Black Canyon outlets offered nearly 100 food items include the western food. By the way, a lot of people love Thai food. 
Price: BCC has a low price than others. Beverages were more expensive at Starbucks than Coffee World or BCC. “A medium latte or cappuccino, for example, cost one-third more at Starbucks than at BCC. Prices at Coffee World were slightly higher than BCC, on average.” This means the price advantage for BCC and it can bring more sales of their products. 

Brand: Thai people like the cowboy culture. The name of the brand make the Thai people feel they were part of the American,Indian or cowboy culture. Because of the name, many customers assumed that BCC was yet another American chain that was expanding into Thailand. Using brand culture to make a good grasp of the people's consumer psychology.

Weaknesses for Blue Nile
One weakness of the Blue Nile is that it does not have its own stores. Although its website is successful, it's just for some people. Members who have the traditional jewelry market view will feel uncomfortable. Because they are unable to contact and check their jewelry before buying. The diamond itself has a high value, which increases the risk of buying online and some traditional customers may think it is unsafe. It is also more difficult to develop a lasting, long-term relationship with the customer when the transaction lacks the face-to-face experience found at brick-and-mortar stores. Blue Nile’s business is completely dependent on online or phone transactions, making it subject to the adjustment period consumers must go through in order to be comfortable with this purchasing experience.

Partnering with a single distribution partner puts Blue Nile at some degree of risk. Although Fedex and Blue Nile keeps a good relationship with each other, people can not predict what will happen in the future. UPS has some problems with their employees before, no one can prove Fedex will not experience the similar situation.If the same situation should occur with FedEx, Blue Nile may be hard-pressed to quickly develop new distribution channels, both domestically and abroad.

Another weakness of Blue Nile is its just-in-time inventory approach which means it does not have a lot of inventory, so it is the key to maintain a timely and accurate contact with the supplier. However, most of the diamond mining and suppliers locate in less developed areas, technology is not so developed, so exchanging information has become a huge risk. There are many uncertainties, including subjective reasons like weather or government. Whatever which part has problem during the process, it will give the Blue Nile and his customers a huge lose.

Blue Nile should pay more attention to its human resources. The company does not detail any of its policies regarding the handling of its own employees. There are no statements regarding employee diversity, the cultural environment, or employee training/advancement programs.


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