International Business CT 1

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International Business CT 1 Harley Davidson Case Study Harley Davidson is a uniquely American company. Yet their products are in demand around the world. Recognizing the economic ups and downs in the U.S. market, Harley began to internationalize their firm. Download and read the attached case study from the second edition of your textbook: "Harley Davidson Case Study." Then, in a well written essay, answer the five questions below (found also at the conclusion of the case study). Case Questions 1. What is the nature of the international business environments Harley faces? What types of risks does the firm face? 2. How can Harley benefit from expanding abroad? What types of advantages can the firm obtain? What advantages acquired abroad can help Harley improve its performance in its home market? 3. How can Harley effectively compete with rivals from Japan and Europe? What strategies should management apply to grow the firm’s sales in those regions? 4. Competitors such as Lifan and Zongshen are beginning to emerge from China, where they enjoy competitive advantages like low-cost labor and extensive experience with emerging markets. How can Harley compete against such firms? Should Harley more aggressively pursue emerging markets such as Brazil, China, and India? If so, what strategies will help it succeed in those markets? 5. Evaluate Harley’s environmental sustainability initiatives in the evolving regulatory environment on global greenhouse gas. What advantages does Harley gain by attempting to produce environmentally safe and sustainable products? Your paper should be 3-4 pages. Support your analysis by referencing and citing at least three credible sources other than the course textbook. In addition to the three required sources, you may reference the textbook for this course
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