marketing research interview and paper

SoccerBoss
Category:
Marketing
Price: $40 USD

Question description

must be original less than 30 percent on turn it in

Part 1: Primary Research and Text Application

Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands.

Analyze the interview using the brand equity and brand positioning concepts from your text.

This section of the paper should be at least 2 pages in length.

Part 2: Secondary Research in the Databases

Next, research the brand using its Web site and articles from the AIU Library's full-text databases to address how the brand does the following:

    • Identifies market segments and targets
    • Developed its brand equity over time
    • Positions itself in the market

This section of the assignment requires the use of articles from the AIU Library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier. This section of the paper should be at least 2 pages in length.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like Iwe, and you are not appropriate. The use of direct quotes is discouraged but may be used sparingly in appropriate situations.

Your assignment should contain a cover page, an abstract page, and a reference page (in addition to the body). The body of the paper should be 4–5 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 7–8 pages in length.


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: UIUC
PREMIUM TUTOR
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1820 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors