Strategic Management Case Study

timer Asked: Sep 11th, 2015

Question description

A road to diversification: Barry Diller/Senior Executive/IAC

In an interview with Leslie Stahl, Barry Diller, once Paramount CEO, reflected upon seeing this primitive interactivity of computers, televisions, and phones and how it seized his curiosity. Diller saw a future where most shopping would be done by interacting with a screen. Even his wife indicated they were intrigued by this entire new world. She said Barry Diller can see something way before you can see anything. In the interview, Diller concurs that most of the public considered him to be losing his mind with the purchase of QVC and trading the glamour of Hollywood away. In Westchester, PA, Barry Diller made his first fortune as his own boss. But, in a string of setbacks, he involved himself in a bidding war to buy Paramount only to make a mistake by not making the last bid. Learning from his mistakes and making other deals, he ended up losing QVC. Despite this, his gut feeling told him that interactive commerce would catch on so he purchased QVC’s competitor HSN. In the interview, Diller confirms that the public’s perception of his company is correct as a hodge podge but it’s an interactive conglomerate operating in financial services and flirt services.

Diller says that the development of his company has been a journey and they are figuring it out along the way. He says he knows now that many of his business related to one another and has united all his brands under one new corporate headquarters. He wanted to give his company, IAC, the same cache as other big internet companies. In comparison to Google, Barry Diller, says that IAC is an endless multiproduct company and his desire would be like Proctor and Gamble one day. With a personal fortune of well over a billion, Diller’s wife says he is driven by the vision. Shown in business meetings, Diller makes decisions quickly and his employees say that his ability to grasp new and difficult concepts is uncanny. With 20,000 employees, Diller runs intense meetings and he is the ultimate decider who controls the votes in the company. 

 Also check out:
  1. Describe Diller’s corporate-level strategy.
  2. What do you think was Diller’s reason to diversify?
  3. Is Diller’s approach value-creating diversification? Why or Why not?
  4. Explain how IAC businesses and brands are related? Related diversification?

Please read the materials and Chapter 6&7( I will send you the ebook), then answer these four questions. Single space. At least more than one page. 

Thank you.

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