our fast-food franchise has been cleared for business in all 4
countries (United Arab Emirates, Israel, Mexico, and China). You now
have to start construction on your restaurants. The financing is coming
from the United Arab Emirates, the materials are coming from Mexico and
China, the engineering and technology are coming from Israel , and the
labor will be hired locally within these countries by your management
team from the United States. You invite all of the players to the
headquarters in the United States for a big meeting to explain the
project and get to know one another. In preparation for the meeting, you
want to avoid cultural silos, while ensuring all parties engage with
each other. Answer the following questions in preparation:.
- What do you know about these cultures—specifically their economic,
political, educational, and social systems—that could help you in
getting them together?
- What are some of the contrasting cultural values of these countries?
As you begin to plan, you are concerned about some of the language
barriers, particularly the fact that the United States is a low-context
country, and some of the countries present are high-context countries.
Furthermore, you only speak English, and you do not have an interpreter
planned at this time. What strategy would you use to begin to have
everyone develop a relationship with each other that will help ease
future negotiations, development, and implementation? Address the
following questions in your response.
- How will this affect the presentation?
- What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group?