Outline and Grading
Guide (150 points)
a case from the textbook for this assignment from the following list.
7 - United Way
8 - General Motors
10 - McDonalds
Case 12 - Yahoo
13 - QVC
17 - Reader’s Digest
18 - Ford
20 - Apple
21 - Southwest
24 - Nintendo
34 - Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and
Briefly describe the company in the case
analysis. What is their primary business, who were the officers or key players
described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for
the last year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some other
financial search engine to find this data. (15 points)
NOTE: Make sure to use
APA citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check out the
Guidelines for Citing Sources at the end of the course Syllabus.
There are videos to help you with the APA format and business research in the
Week 1 Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by
listing the threat of new entrants, the bargaining power of buyers, the
bargaining power of suppliers, the threat of substitute products and services,
and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
How does this
company create and sustain a competitive advantage? What strategy from
the readings was undertaken by this company? Were they successful? Can all
companies use this strategy? How is the strategy affected by the life cycle in
the industry? Remember to reference Porter’s generic strategies identified in
Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
Choose two specific strategies from this
Ensuring Coherence in Strategic Direction (pages 26–32)
Value Chain Analysis (pages 81–93)
Resource View of Firm (pages 93–104)
Industry Life Cycle Strategies (pages 187–195)
Portfolio Management (pages 214–220)
Apply them in detail to the organization. Be
sure to think strategically and show the results clearly. Use the strategy as a
sub-header for each section so it is clear what is being applied. (40 points)
OF ACTION RECOMMENDED
If you were in a position to advise this
company, what strategy would you recommend to sustain competitive advantage and
achieve future growth? Be specific and list the steps the company should take
for successful implementation of your course of action. (15 points)
What do you think of this case study?
Describe what you believe are the lessons learned from this case. (10 points)
When you have completed the paper using the
above sections, insert a page break and have a separate reference page. The
references should be listed in accordance with the APA guidelines as shown in
the tutorial. (5 points)
a title page.
Use Times New Roman, 12 point.
your name in the upper left hand corner of the page.
section of your paper should be headed by the bolded, capitalized item
page numbers bottom right.
length should be four to six double-spaced pages not including title page,
references, or illustrations and tables.
APA citations throughout the paper. If you are not familiar with APA citation,
refer to tutorial, which is contained in the last section of our course Syllabus.
a separate reference page at the end of the paper.
prepare reference page as follows.
G., Lumpkin, G., & Eisner, A. (2012). Strategic
Management (6e). Boston: McGraw-Hill Irwin.
your paper in the following format: Your last name, initials of your first and
middle name, and the company discussed in the case study.
EXAMPLE: If your name is
Edward R Jones and you are writing a case study on Google, then the file name
for your paper would be jonesergoogle.doc.
the paper in the Dropbox designated by the weekly assignment.
Note that the report
is worth 150 points and points are allocated for each section as noted in the
Do the Case study on Yahoo, do you still have my textbook information?