Description
Financial Analysis Assignment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Very useful material for studying!
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
PJM 460 CSU Global Mod 3 From Steve Jobs to Tim Cook Apple Case Summary
PJM460 MOD3 Critical ThinkingOption #1: Leadership - Figurehead, Liaison, Monitor, and Disseminator RolesRead case study e ...
PJM 460 CSU Global Mod 3 From Steve Jobs to Tim Cook Apple Case Summary
PJM460 MOD3 Critical ThinkingOption #1: Leadership - Figurehead, Liaison, Monitor, and Disseminator RolesRead case study entitled “From Steve Jobs to Tim Cook-Apple” on page 23 in Lussier and Achua (2015).In about a
page, provide an introductory and background information of the case
study, synthesize the case study, and summarize your understanding of
the case study and its key findings.Explain how each of the three elements of the definition of leadership listed below applies to Tim Cook as Apple’s leader.
InfluenceOrganizational objectivesPeople
3. Identify the leadership skills of Tim Cook that led to his and Apple’s success. Which skill is his strongest? 4. Describe each of the four managerial leadership roles listed below and use your critical
thinking skills to analyze each of these roles and explain how they
were played by Tim Cook as CEO of Apple. Which role was the most
important? (See page 11 in Lussier and Achua (2015) for description of various managerial leadership roles).
Figurehead RoleLiaison RoleMonitor RoleDissemination Role
Can Tim Cook continue to grow Apple,
or will it be like many other companies (like BlackBerry) that lose
their competitive edge? Why or why not?Submission Requirements:Prepare a 3- to 4-page paper (not
including the required cover/title and reference pages and any
appendices you may have) addressing your assignment requirements above.Incorporate and cite at least three
credible, peer-reviewed, scholarly sources (published within the last
five years) from the CSU-Global Library. These should be in addition to
course textbooks, required or recommended readings, or lecture material
that you decide to use.Format your entire paper according to the CSU-Global Guide to Writing & APA (Links to an external site.) (Links to an external site.).
Be clear, concise, and focused. Be sure to properly organize your
writing. After the title on page 2, include an introduction with a
thesis and mapping for your paper. Include headings/subheadings for the
body of your work (associated with each of the five numbered items noted
above), a conclusion, list of references, and any appendices.Reference: Lussier, R. N., &
Achua, C. F. (2015). Leadership: Theory, application, and skill
development (6th ed.). Mason, OH: Cengage/Thomson South-Western. ISBN:
9781285866352.Option #2: Leadership – Spokesperson, Entrepreneur, Leader and Negotiator RolesRead case study entitled “From Steve Jobs to Tim Cook-Apple” on page 23 in Lussier and Achua (2016).In about a
page, provide an introductory and background information of the case
study, synthesize the case study, and summarize your understanding of
the case study and its key findings.Explain how each of the three elements of definition of leadership listed below applies to Tim Cook as Apple’s leader.
ChangeLeaders-FollowersPeople
Identify the leadership skills of Tim Cook that led to his and Apple’s success. Which skill is his strongest?Describe each of the three
managerial leadership roles listed below and use your critical skills to
analyze each of these roles and explain how they were played by Tim
Cook as CEO of Apple. Which role was the most important? (See page 11 in
Lussier and Achua (2015) for description of various managerial
leadership roles).
Spokesperson RoleEntrepreneur Leader RoleNegotiator
Can Tim Cook continue to grow Apple,
or will it be like many other companies (like BlackBerry) that lose
their competitive edge? Why or why not?Submission Requirements:Prepare a 3- to 4-page paper (not
including the required cover/title and reference pages and any
appendices you may have) addressing your assignment requirements above.Select at least three credible, peer-reviewed, scholarly sources
(published within the last five years) from the CSU-Global Library.
These should be in addition to course textbooks, required or recommended
readings, or lecture material that you decide to use.Format your entire paper according to the CSU-Global Guide to Writing & APA (Links to an external site.) (Links to an external site.).
Be clear, concise, and focused. Be sure to properly organize your
writing. After the title on page 2, include an introduction with a
thesis and mapping for your paper. Include headings/subheadings for the
body of your work (associated with each of the five numbered items noted
above), a conclusion, list of references, and any appendices.Reference: Lussier, R. N., &
Achua, C. F. (2015). Leadership: Theory, application, and skill
development (6th ed.). Mason, OH: Cengage/Thomson South-Western. ISBN:
9781285866352.
Replacement Workers, the End of Labor's Only True Weapon"
Must be 200 words reference/citations included.Replacement Workers, the End of Labor's Only True Weapon""Hostess Brand Clo ...
Replacement Workers, the End of Labor's Only True Weapon"
Must be 200 words reference/citations included.Replacement Workers, the End of Labor's Only True Weapon""Hostess Brand Closing for Good""Twinkies New Owner Shuns Unions"Then, discuss the following questions:Do you believe that the use of replacement workers is unethical or just a good business practice. Support your answer.Do you feel that Hostess’ decision to file for bankruptcy was a result of the financial burden imposed by the strike as management claimed, or was it a way out for a struggling company that was already headed to its second trip to bankruptcy court? Please explain.The new CEO does not expect for the company to be represented by unions going forward, what strategies could management use to prevent the newly hired employees from feeling the need to become unionized?
MKT 200 Post University Unit 1 Nike Social Media Usage Marketing Analysis
Digital technology, including social media, has changed how we communicate, deliver
and receive information, access enter ...
MKT 200 Post University Unit 1 Nike Social Media Usage Marketing Analysis
Digital technology, including social media, has changed how we communicate, deliver
and receive information, access entertainment and shop (Armstrong& Kotler, 2017,
p.23).
Instructions:
In this assignment, you will select a company which is using social media platforms
such as Facebook, Twitter, Instagram, YouTube, etc. and address the following points:
1) Provide an introduction to the company, the needs/value they are serving, their
target customer and the social media platforms they are utilizing. If they are using
multiple platforms, list them here and then choose 1 to evaluate in the next
section.
2) Evaluate the effectiveness of the social media platform you chose in building and
maintaining customer relationships while providing information about the brand.
3) Evaluate the effectiveness of the company in creating customer engagement.
How does their branding message align with the company’s marketing mix?
4) Based on your observation, do you think social media is a positive return on
investment for the company? Why or why not?
5) Use at least two resources to support your work (one may be the textbook). Use
specific examples to support your points. Include a link to the social media
platform you are evaluating in your paper. Follow APA guidelines.
Requirements:
• Length: at least 2 double-spaced, APA formatted pages (Not including cover or
reference pages)
NVCC Budget Project Accounting
Kawaii Kayaks (KK) Richard Fiesel is preparing the 2021 budget for one of KK’s kayaks. Extensive meetings with members o ...
NVCC Budget Project Accounting
Kawaii Kayaks (KK) Richard Fiesel is preparing the 2021 budget for one of KK’s kayaks. Extensive meetings with members of the sales department and executive management team have resulted in the following unit sales projections for 2021.Quarter 11,200 kayaksQuarter 21,500 kayaksQuarter 3750 kayaksQuarter 4700 kayaksKK’s policy is to have finished goods ending inventory in a quarter equal to 20% of the next quarter's anticipated sales. Preliminary sales projections for 2022 are 1,100 units for the first quarter and 1,500 units for the second quarter. Ending inventory of finished goods at December 31, 2020, will be 200 kayaks.Production of each kayak requires 54 pounds of polyethylene powder and a finishing kit (rope, seat, hardware, etc.). Company policy is that the ending inventory of polyethylene powder should be 25% of the amount needed for production in the next quarter. Assume that the ending inventory of polyethylene powder on December 31, 2020, is 19,400 pounds. The finishing kits can be assembled as they are needed. As a result, KK does not maintain a significant inventory of the finishing kits.The polyethylene powder used in these kayaks costs $1.55 per pound, and the finishing kits cost $150 each. Production of a single kayak requires 3 hours of time by more experienced, type I employees and 4 hours of finishing time by type II employees. The type I employees are paid $20 per hour, and the type II employees are paid $15 per hour.Selling and administrative expenses for this line are expected to be $50 per unit sold plus $7,300 per quarter. Manufacturing overhead is assigned at 150% of labor costs.WARNING:As with ALL projects, copied materials/files from students and/or other sources to include the use cut/paste and identical submissions including analysis and sentence structure/wording WILL RESULT in a score of ZERO with no second opportunity. Instructions: Prepare the required budgets using one excel file or google drive (sheets), you MAY use multiple tabs in a file (highly encouraged!).All calculations should be done using formulas in your spreadsheet, numbers that transfer from one location to another should be linked/referenced.You may discuss and work with other students but you must complete ALL WORK ON YOUR OWN.Prepare the following budgets (include quarterly and yearly totals) in excel or google drive:production budgetdirect materials budgetdirect labor budgetmanufacturing overhead budgetselling and administrative budgetAssume you are management and it is up to YOU to determine a sales price for your kayak that reasonable and provide your reasoning for this sales price decision.Using your sales pricing decision, prepare the following budgets (include quarterly and yearly totals):10. Sales Budget11. Budgeted Income Statement
Complete 2 mass communications discussion posts
Week 5 DiscussionsTopicThreadsPostsLast PostRespond: Week 5, Topic 1 - Ad Analysis (Req'd.)Contains unread postsView Topic ...
Complete 2 mass communications discussion posts
Week 5 DiscussionsTopicThreadsPostsLast PostRespond: Week 5, Topic 1 - Ad Analysis (Req'd.)Contains unread postsView TopicView Topic in Grid ViewSubscribe Let’s do some pondering. Why is the following commercial effective?Take a look at the American Research Group's "10 Rules for More Effective Advertising." Does the commercial use emotional appeals? Iconic images? Celebrity endorsements? Does it show rather than "tell"? What about this commercial:What is it about this one that's the same / different from the previous ad?So, it this ad effective? Why / why not?Baran and Davis (2009) explain advertisers generally use these tactics:Name calling – giving an idea a bad label to deter message recipients from examining the item or issue more closely.Glittering generality – associating something with a virtue word to win approval without the recipient examining the evidence.Transfer – associating an item or claim to someone or something of authority or prestige to in effect create admiration by association.Testimonial – having a respected or hated person say that a given idea or item is good or bad.Plain Folks – having an idea or item be associated with a person who is “of the people.”Bandwagon – convincing others some idea or item is acceptable because “everyone” thinks so.Card Stacking – careful selection of facts or falsehoods, illustrations or distractions, and logical or illogical statements in order to give the best or worst possible case for an idea or item; for example, selecting arguments or evidence that supports a position and ignoring those that do not support the position. These techniques are not unlike those of propaganda:Propaganda – no-holds-barred use of communication to propagate specific beliefs and expectations.White propaganda – Intentional suppression of potentially harmful information and ideas, combined with deliberate promotion of positive information or ideas to distract attention from problematic events.Black propaganda – Deliberate and strategic transmission of lies.Gray propaganda – Transmission of information or ideas that might or might not be false. No effort is made to determine their validity.Disinformation – False information spread about the opposition to discredit it.Engineered consent – Official use of communication campaigns to reach “good” ends. (Baran and Davis, 2009)20th century propagandists believed that people’s ideas were malleable and could be influenced through adroit information manipulation. In this sense, propaganda is identical to persuasion. Only when it is perceived that an act benefits the source, but not the receiver, can the act or message be called propaganda. To use Brown’s definition (1958), persuasion is “symbol manipulation designed to produce action in others” (p. 299). Persuasive efforts become propaganda “when someone judges that the action which is the goal of the persuasive effort will be advantageous to the persuader but not in the best interests of the persuadee” (p. 300). By this thinking, propaganda includes much of advertising (where the aim is not the good of the receiver but greater sales for the advertiser), most political campaigning (where the aim is not the good of the receiver directly but the candidate’s election), and much of public relations (where the aim is often not the good of the receiver but the most favorable image of the message’s sponsor. Lasswell (1977) defined the major purposes of propaganda as:to mobilize hatred against some enemyto preserve friendshipsto procure cooperationto demoralize opponents In one way or another, all propaganda devices represent faulty arguments. Knowledge of the devices can make people better consumers of information. (For more on how to detect propaganda, you might take a look at this classic article.)Before you tackle the following activity, please make sure you have read the materials at all of the links in this discussion question.(To deepen your understanding, you might also review the advertising theories in the Encyclopedia of Communication Theory and Tony Purvis's essay, "Advertising - A Way of Life" (Chapter 1) in Advertising As Culture.) Let's look at what makes an advertisement successful. Please select and complete one of the following activities.Activity #1:Scan the Internet or the resources in our university library's periodical databases, such as Adflip or this one from Duke University, for an advertisement (in any medium--print, radio, TV, the Internet, etc., so long as you will be able to share it in class). Analyze the ad using those "10 Rules for More Effective Advertising" or the questions in the media literacy lecture. Present your conclusions.You can present your conclusions as a text response to this discussion prompt, or try your hand at a multimedia presentation, such as a narrated PowerPoint, unnarrated PowerPoint with Speaker’s Notes, infographic, Animoto, video, or Prezi. (Please check with your instructor on the preferred format for responses in your class.)Make sure to include the advertisement in your presentation or a link to it, so that we can look at it, too.Activity #2:Alternatively, explain why we need to understand the role that advertising plays in our media and society. For example, what are some of the implications of the ubiquity of advertising in today’s media environment? You can present your conclusions as a text response to this discussion prompt or try your hand at a multimedia presentation, such as a narrated PowerPoint, unnarrated PowerPoint with Speaker’s Notes, infographic, Animoto, video, or Prezi. (Please check with your instructor on the preferred format for responses in your class.) Please post your initial response to this prompt by 11:59 p.m. Eastern Time on Thursday; respond to the initial posts of at least two other students by 11:59 p.m. Eastern Time on Sunday. (Response required.)References Baran, S. J., and Dennis, D. K. (2009). Mass communication theory: Foundations, ferment, and future. Boston: Wadsworth.Brown, R. (1958). Words and things. New York: Free Press.Lasswell, H.D. (1927). Propaganda technique in the World War. New York: Peter Smith.©2017 University of Maryland University College58Unread for topic Respond: Week 5, Topic 1 - Ad Analysis (Req'd.): (8)View profile card for Loubna IdrissiLoubna Idrissi6 hours agoRespond: Week 5, Topic 2 - PR Ethics (Req'd.)Contains unread posts The public relations field is a kind of stepchild to communications studies. The lines between hucksterism and marketing, advertising, public relations, and propaganda theory are sometimes quite blurred. Also, with the use of cognitive science to learn how to develop successful public relations and advertising campaigns, there are some theorists who argue we may have moved into a “brave new world” of mind control and manipulation.The term “brave new world” comes from social satirist/novelist Aldous Huxley’s science fiction book of the same name, published in 1931. In it, he expresses his horror of American culture (he was British), “particularly the fear of losing individual identity in the fast-paced world of the future. An early trip to the United States gave Brave New World much of its character. . . Huxley [was] outraged by the culture of youth, commercial cheeriness, sexual promiscuity and the inward-looking nature of many Americans” (Commentary from the Vintage Classics edition of Brave New World). This is a fear Apple leveraged successfully in its famous 1984 commercial introducing the Macintosh:Many Hollywood movies, such as “Minority Report,” have explored the kinds of privacy invasions that have come to pass since Huxley and Orwell's musings. Some say these changes are inevitable because the technological developments are responses to consumer trends. For example:Consider these public relations stunts. Think about it; is getting attention in any way possible an appropriate strategy in a long-range plan to manage stakeholder impressions of a brand? Fortunately, many public relations professionals take their jobs very seriously to communicate effectively both within their companies and to the public. Although a public relations “press release” will never have information that disconfirms its main claims or that questions the quality of the person or product being promoted, most PR professionals are good communicators who want to develop good relationships with the public and the media for their clients. Many PR professionals follow the code of ethics developed by the Public Relations Society of America. Before you tackle one the following activities, please make sure you have read the assigned materials for this week. To recap they included pages 544-558 on the history of advertising, public relations and consumerism in Saylor's Understanding Media and Culture, and the information on the advertising and public opinion theories in the Encyclopedia of Communication Theory. Then, select and respond to the questions associated with one of the following two activities. Activity #1:Think about any times when you thought certain ads or public relations initiatives were not being completely straightforward. Then, watch these YouTube two commercials about natural gas extraction through fracking and the BP Oil Spill in the Gulf of Mexico:Exxon-Mobil on fracking:BP Oil spill in the Gulf of Mexico:Select and respond to at least one of the following questions:1. Do you think the “real” Fracking and BP oil spill ads follow the PRSA Code of Ethics? 2. How do the advertisements make it seem as if their positions are fair and reasonable? Do they present opposing points of view?3. Do the mainstream news media regularly cover the potential environmental dangers of fracking? What about the BP spill? Why do you think commercial media, such as NBC, FOX, CNN, and other major networks do not cover environmental issues very much?Activity #2:Alternatively, consider completing this activity. Another important issue is whether the businesses that can purchase commercials on TV, magazines, and billboards drown out the voices of people and organizations with less money but valid messages. Select and respond to at least one of the following questions:1. When we think about “commercial” media – and its most specifically targeted messages through PR or advertising – whose viewpoints get heard and who is ignored? 2. If a democracy relies upon the competition of ideas, whose ideas are being heard? 3. And with the purchase of Internet providers by large corporations, will a wide range of voices be able to be heard on the Internet, or just those that benefit the corporations?Please post your initial response to this prompt by 11:59 p.m. Eastern Time on Thursday; respond to the initial posts of at least two other students by 11:59 p.m. Eastern Time on Sunday. (Response required.) ReferenceHuxley, A. (1960). Brave new world. (5th ed.) New York: Penguin Vintage Classics.
Similar Content
FU Operational Excellence Strategic Improvement Plan Paper
Develop a strategic improvement plan for operational excellence acknowledging the entire operational continuum from supply...
Read case and answer questipns
i will upload the case and list the question below. Read the case and answer questions. Paper is to be no more than two pa...
ED 627 CU Portland Lean on Me Film and Organizational Change Reflection Paper
Reflections on the Films: Compare and Contrast With Organizational Change Frames
Read a variety of individual and...
ethics presentation What role does ethics play in creating and guiding policy in the criminal justice system, homework help
Create a 13- to 15-slide Microsoft® PowerPoint® presentation in which you address the following:What role does ethics pl...
Gross Domestic Product (GDP) and Interest Rates
The Federal Reserve Board has kept the federal rate to a nominal rate in recent years. Explain the rationale for this beha...
Why you think this country would be a great place for your product?, course management help
1. Why you think this country would be a great place for your product?2. What are the economic challenges of entering thi...
Change Leadership
Change leadership behaviours and skills are vital to fashion change capabilities and drive changes in organizations. Some ...
International Trade 1
International businesses all over the world have wholesalers and other intermediaries who have specific roles in the fruga...
Cyber Software. 1
As a manufacturer of cyber protection software products, Cyber Software Inc. was doing fine until the recent hacking by Ru...
Related Tags
Book Guides
The Call of the Wild
by Jack London
Pride and Prejudice
by Jane Austen
Girl in Translation
by Jean Kwok
The Hobbit
by J. R. R. Tolkien
My Brilliant Friend
by Elena Ferrante
Death Of A Salesmen
by Arthur Miller
Girl Stop Apologizing
by Rachel Hollis
Where the Crawdads Sing
by Delia Owens
Fences
by August Wilson
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
PJM 460 CSU Global Mod 3 From Steve Jobs to Tim Cook Apple Case Summary
PJM460 MOD3 Critical ThinkingOption #1: Leadership - Figurehead, Liaison, Monitor, and Disseminator RolesRead case study e ...
PJM 460 CSU Global Mod 3 From Steve Jobs to Tim Cook Apple Case Summary
PJM460 MOD3 Critical ThinkingOption #1: Leadership - Figurehead, Liaison, Monitor, and Disseminator RolesRead case study entitled “From Steve Jobs to Tim Cook-Apple” on page 23 in Lussier and Achua (2015).In about a
page, provide an introductory and background information of the case
study, synthesize the case study, and summarize your understanding of
the case study and its key findings.Explain how each of the three elements of the definition of leadership listed below applies to Tim Cook as Apple’s leader.
InfluenceOrganizational objectivesPeople
3. Identify the leadership skills of Tim Cook that led to his and Apple’s success. Which skill is his strongest? 4. Describe each of the four managerial leadership roles listed below and use your critical
thinking skills to analyze each of these roles and explain how they
were played by Tim Cook as CEO of Apple. Which role was the most
important? (See page 11 in Lussier and Achua (2015) for description of various managerial leadership roles).
Figurehead RoleLiaison RoleMonitor RoleDissemination Role
Can Tim Cook continue to grow Apple,
or will it be like many other companies (like BlackBerry) that lose
their competitive edge? Why or why not?Submission Requirements:Prepare a 3- to 4-page paper (not
including the required cover/title and reference pages and any
appendices you may have) addressing your assignment requirements above.Incorporate and cite at least three
credible, peer-reviewed, scholarly sources (published within the last
five years) from the CSU-Global Library. These should be in addition to
course textbooks, required or recommended readings, or lecture material
that you decide to use.Format your entire paper according to the CSU-Global Guide to Writing & APA (Links to an external site.) (Links to an external site.).
Be clear, concise, and focused. Be sure to properly organize your
writing. After the title on page 2, include an introduction with a
thesis and mapping for your paper. Include headings/subheadings for the
body of your work (associated with each of the five numbered items noted
above), a conclusion, list of references, and any appendices.Reference: Lussier, R. N., &
Achua, C. F. (2015). Leadership: Theory, application, and skill
development (6th ed.). Mason, OH: Cengage/Thomson South-Western. ISBN:
9781285866352.Option #2: Leadership – Spokesperson, Entrepreneur, Leader and Negotiator RolesRead case study entitled “From Steve Jobs to Tim Cook-Apple” on page 23 in Lussier and Achua (2016).In about a
page, provide an introductory and background information of the case
study, synthesize the case study, and summarize your understanding of
the case study and its key findings.Explain how each of the three elements of definition of leadership listed below applies to Tim Cook as Apple’s leader.
ChangeLeaders-FollowersPeople
Identify the leadership skills of Tim Cook that led to his and Apple’s success. Which skill is his strongest?Describe each of the three
managerial leadership roles listed below and use your critical skills to
analyze each of these roles and explain how they were played by Tim
Cook as CEO of Apple. Which role was the most important? (See page 11 in
Lussier and Achua (2015) for description of various managerial
leadership roles).
Spokesperson RoleEntrepreneur Leader RoleNegotiator
Can Tim Cook continue to grow Apple,
or will it be like many other companies (like BlackBerry) that lose
their competitive edge? Why or why not?Submission Requirements:Prepare a 3- to 4-page paper (not
including the required cover/title and reference pages and any
appendices you may have) addressing your assignment requirements above.Select at least three credible, peer-reviewed, scholarly sources
(published within the last five years) from the CSU-Global Library.
These should be in addition to course textbooks, required or recommended
readings, or lecture material that you decide to use.Format your entire paper according to the CSU-Global Guide to Writing & APA (Links to an external site.) (Links to an external site.).
Be clear, concise, and focused. Be sure to properly organize your
writing. After the title on page 2, include an introduction with a
thesis and mapping for your paper. Include headings/subheadings for the
body of your work (associated with each of the five numbered items noted
above), a conclusion, list of references, and any appendices.Reference: Lussier, R. N., &
Achua, C. F. (2015). Leadership: Theory, application, and skill
development (6th ed.). Mason, OH: Cengage/Thomson South-Western. ISBN:
9781285866352.
Replacement Workers, the End of Labor's Only True Weapon"
Must be 200 words reference/citations included.Replacement Workers, the End of Labor's Only True Weapon""Hostess Brand Clo ...
Replacement Workers, the End of Labor's Only True Weapon"
Must be 200 words reference/citations included.Replacement Workers, the End of Labor's Only True Weapon""Hostess Brand Closing for Good""Twinkies New Owner Shuns Unions"Then, discuss the following questions:Do you believe that the use of replacement workers is unethical or just a good business practice. Support your answer.Do you feel that Hostess’ decision to file for bankruptcy was a result of the financial burden imposed by the strike as management claimed, or was it a way out for a struggling company that was already headed to its second trip to bankruptcy court? Please explain.The new CEO does not expect for the company to be represented by unions going forward, what strategies could management use to prevent the newly hired employees from feeling the need to become unionized?
MKT 200 Post University Unit 1 Nike Social Media Usage Marketing Analysis
Digital technology, including social media, has changed how we communicate, deliver
and receive information, access enter ...
MKT 200 Post University Unit 1 Nike Social Media Usage Marketing Analysis
Digital technology, including social media, has changed how we communicate, deliver
and receive information, access entertainment and shop (Armstrong& Kotler, 2017,
p.23).
Instructions:
In this assignment, you will select a company which is using social media platforms
such as Facebook, Twitter, Instagram, YouTube, etc. and address the following points:
1) Provide an introduction to the company, the needs/value they are serving, their
target customer and the social media platforms they are utilizing. If they are using
multiple platforms, list them here and then choose 1 to evaluate in the next
section.
2) Evaluate the effectiveness of the social media platform you chose in building and
maintaining customer relationships while providing information about the brand.
3) Evaluate the effectiveness of the company in creating customer engagement.
How does their branding message align with the company’s marketing mix?
4) Based on your observation, do you think social media is a positive return on
investment for the company? Why or why not?
5) Use at least two resources to support your work (one may be the textbook). Use
specific examples to support your points. Include a link to the social media
platform you are evaluating in your paper. Follow APA guidelines.
Requirements:
• Length: at least 2 double-spaced, APA formatted pages (Not including cover or
reference pages)
NVCC Budget Project Accounting
Kawaii Kayaks (KK) Richard Fiesel is preparing the 2021 budget for one of KK’s kayaks. Extensive meetings with members o ...
NVCC Budget Project Accounting
Kawaii Kayaks (KK) Richard Fiesel is preparing the 2021 budget for one of KK’s kayaks. Extensive meetings with members of the sales department and executive management team have resulted in the following unit sales projections for 2021.Quarter 11,200 kayaksQuarter 21,500 kayaksQuarter 3750 kayaksQuarter 4700 kayaksKK’s policy is to have finished goods ending inventory in a quarter equal to 20% of the next quarter's anticipated sales. Preliminary sales projections for 2022 are 1,100 units for the first quarter and 1,500 units for the second quarter. Ending inventory of finished goods at December 31, 2020, will be 200 kayaks.Production of each kayak requires 54 pounds of polyethylene powder and a finishing kit (rope, seat, hardware, etc.). Company policy is that the ending inventory of polyethylene powder should be 25% of the amount needed for production in the next quarter. Assume that the ending inventory of polyethylene powder on December 31, 2020, is 19,400 pounds. The finishing kits can be assembled as they are needed. As a result, KK does not maintain a significant inventory of the finishing kits.The polyethylene powder used in these kayaks costs $1.55 per pound, and the finishing kits cost $150 each. Production of a single kayak requires 3 hours of time by more experienced, type I employees and 4 hours of finishing time by type II employees. The type I employees are paid $20 per hour, and the type II employees are paid $15 per hour.Selling and administrative expenses for this line are expected to be $50 per unit sold plus $7,300 per quarter. Manufacturing overhead is assigned at 150% of labor costs.WARNING:As with ALL projects, copied materials/files from students and/or other sources to include the use cut/paste and identical submissions including analysis and sentence structure/wording WILL RESULT in a score of ZERO with no second opportunity. Instructions: Prepare the required budgets using one excel file or google drive (sheets), you MAY use multiple tabs in a file (highly encouraged!).All calculations should be done using formulas in your spreadsheet, numbers that transfer from one location to another should be linked/referenced.You may discuss and work with other students but you must complete ALL WORK ON YOUR OWN.Prepare the following budgets (include quarterly and yearly totals) in excel or google drive:production budgetdirect materials budgetdirect labor budgetmanufacturing overhead budgetselling and administrative budgetAssume you are management and it is up to YOU to determine a sales price for your kayak that reasonable and provide your reasoning for this sales price decision.Using your sales pricing decision, prepare the following budgets (include quarterly and yearly totals):10. Sales Budget11. Budgeted Income Statement
Complete 2 mass communications discussion posts
Week 5 DiscussionsTopicThreadsPostsLast PostRespond: Week 5, Topic 1 - Ad Analysis (Req'd.)Contains unread postsView Topic ...
Complete 2 mass communications discussion posts
Week 5 DiscussionsTopicThreadsPostsLast PostRespond: Week 5, Topic 1 - Ad Analysis (Req'd.)Contains unread postsView TopicView Topic in Grid ViewSubscribe Let’s do some pondering. Why is the following commercial effective?Take a look at the American Research Group's "10 Rules for More Effective Advertising." Does the commercial use emotional appeals? Iconic images? Celebrity endorsements? Does it show rather than "tell"? What about this commercial:What is it about this one that's the same / different from the previous ad?So, it this ad effective? Why / why not?Baran and Davis (2009) explain advertisers generally use these tactics:Name calling – giving an idea a bad label to deter message recipients from examining the item or issue more closely.Glittering generality – associating something with a virtue word to win approval without the recipient examining the evidence.Transfer – associating an item or claim to someone or something of authority or prestige to in effect create admiration by association.Testimonial – having a respected or hated person say that a given idea or item is good or bad.Plain Folks – having an idea or item be associated with a person who is “of the people.”Bandwagon – convincing others some idea or item is acceptable because “everyone” thinks so.Card Stacking – careful selection of facts or falsehoods, illustrations or distractions, and logical or illogical statements in order to give the best or worst possible case for an idea or item; for example, selecting arguments or evidence that supports a position and ignoring those that do not support the position. These techniques are not unlike those of propaganda:Propaganda – no-holds-barred use of communication to propagate specific beliefs and expectations.White propaganda – Intentional suppression of potentially harmful information and ideas, combined with deliberate promotion of positive information or ideas to distract attention from problematic events.Black propaganda – Deliberate and strategic transmission of lies.Gray propaganda – Transmission of information or ideas that might or might not be false. No effort is made to determine their validity.Disinformation – False information spread about the opposition to discredit it.Engineered consent – Official use of communication campaigns to reach “good” ends. (Baran and Davis, 2009)20th century propagandists believed that people’s ideas were malleable and could be influenced through adroit information manipulation. In this sense, propaganda is identical to persuasion. Only when it is perceived that an act benefits the source, but not the receiver, can the act or message be called propaganda. To use Brown’s definition (1958), persuasion is “symbol manipulation designed to produce action in others” (p. 299). Persuasive efforts become propaganda “when someone judges that the action which is the goal of the persuasive effort will be advantageous to the persuader but not in the best interests of the persuadee” (p. 300). By this thinking, propaganda includes much of advertising (where the aim is not the good of the receiver but greater sales for the advertiser), most political campaigning (where the aim is not the good of the receiver directly but the candidate’s election), and much of public relations (where the aim is often not the good of the receiver but the most favorable image of the message’s sponsor. Lasswell (1977) defined the major purposes of propaganda as:to mobilize hatred against some enemyto preserve friendshipsto procure cooperationto demoralize opponents In one way or another, all propaganda devices represent faulty arguments. Knowledge of the devices can make people better consumers of information. (For more on how to detect propaganda, you might take a look at this classic article.)Before you tackle the following activity, please make sure you have read the materials at all of the links in this discussion question.(To deepen your understanding, you might also review the advertising theories in the Encyclopedia of Communication Theory and Tony Purvis's essay, "Advertising - A Way of Life" (Chapter 1) in Advertising As Culture.) Let's look at what makes an advertisement successful. Please select and complete one of the following activities.Activity #1:Scan the Internet or the resources in our university library's periodical databases, such as Adflip or this one from Duke University, for an advertisement (in any medium--print, radio, TV, the Internet, etc., so long as you will be able to share it in class). Analyze the ad using those "10 Rules for More Effective Advertising" or the questions in the media literacy lecture. Present your conclusions.You can present your conclusions as a text response to this discussion prompt, or try your hand at a multimedia presentation, such as a narrated PowerPoint, unnarrated PowerPoint with Speaker’s Notes, infographic, Animoto, video, or Prezi. (Please check with your instructor on the preferred format for responses in your class.)Make sure to include the advertisement in your presentation or a link to it, so that we can look at it, too.Activity #2:Alternatively, explain why we need to understand the role that advertising plays in our media and society. For example, what are some of the implications of the ubiquity of advertising in today’s media environment? You can present your conclusions as a text response to this discussion prompt or try your hand at a multimedia presentation, such as a narrated PowerPoint, unnarrated PowerPoint with Speaker’s Notes, infographic, Animoto, video, or Prezi. (Please check with your instructor on the preferred format for responses in your class.) Please post your initial response to this prompt by 11:59 p.m. Eastern Time on Thursday; respond to the initial posts of at least two other students by 11:59 p.m. Eastern Time on Sunday. (Response required.)References Baran, S. J., and Dennis, D. K. (2009). Mass communication theory: Foundations, ferment, and future. Boston: Wadsworth.Brown, R. (1958). Words and things. New York: Free Press.Lasswell, H.D. (1927). Propaganda technique in the World War. New York: Peter Smith.©2017 University of Maryland University College58Unread for topic Respond: Week 5, Topic 1 - Ad Analysis (Req'd.): (8)View profile card for Loubna IdrissiLoubna Idrissi6 hours agoRespond: Week 5, Topic 2 - PR Ethics (Req'd.)Contains unread posts The public relations field is a kind of stepchild to communications studies. The lines between hucksterism and marketing, advertising, public relations, and propaganda theory are sometimes quite blurred. Also, with the use of cognitive science to learn how to develop successful public relations and advertising campaigns, there are some theorists who argue we may have moved into a “brave new world” of mind control and manipulation.The term “brave new world” comes from social satirist/novelist Aldous Huxley’s science fiction book of the same name, published in 1931. In it, he expresses his horror of American culture (he was British), “particularly the fear of losing individual identity in the fast-paced world of the future. An early trip to the United States gave Brave New World much of its character. . . Huxley [was] outraged by the culture of youth, commercial cheeriness, sexual promiscuity and the inward-looking nature of many Americans” (Commentary from the Vintage Classics edition of Brave New World). This is a fear Apple leveraged successfully in its famous 1984 commercial introducing the Macintosh:Many Hollywood movies, such as “Minority Report,” have explored the kinds of privacy invasions that have come to pass since Huxley and Orwell's musings. Some say these changes are inevitable because the technological developments are responses to consumer trends. For example:Consider these public relations stunts. Think about it; is getting attention in any way possible an appropriate strategy in a long-range plan to manage stakeholder impressions of a brand? Fortunately, many public relations professionals take their jobs very seriously to communicate effectively both within their companies and to the public. Although a public relations “press release” will never have information that disconfirms its main claims or that questions the quality of the person or product being promoted, most PR professionals are good communicators who want to develop good relationships with the public and the media for their clients. Many PR professionals follow the code of ethics developed by the Public Relations Society of America. Before you tackle one the following activities, please make sure you have read the assigned materials for this week. To recap they included pages 544-558 on the history of advertising, public relations and consumerism in Saylor's Understanding Media and Culture, and the information on the advertising and public opinion theories in the Encyclopedia of Communication Theory. Then, select and respond to the questions associated with one of the following two activities. Activity #1:Think about any times when you thought certain ads or public relations initiatives were not being completely straightforward. Then, watch these YouTube two commercials about natural gas extraction through fracking and the BP Oil Spill in the Gulf of Mexico:Exxon-Mobil on fracking:BP Oil spill in the Gulf of Mexico:Select and respond to at least one of the following questions:1. Do you think the “real” Fracking and BP oil spill ads follow the PRSA Code of Ethics? 2. How do the advertisements make it seem as if their positions are fair and reasonable? Do they present opposing points of view?3. Do the mainstream news media regularly cover the potential environmental dangers of fracking? What about the BP spill? Why do you think commercial media, such as NBC, FOX, CNN, and other major networks do not cover environmental issues very much?Activity #2:Alternatively, consider completing this activity. Another important issue is whether the businesses that can purchase commercials on TV, magazines, and billboards drown out the voices of people and organizations with less money but valid messages. Select and respond to at least one of the following questions:1. When we think about “commercial” media – and its most specifically targeted messages through PR or advertising – whose viewpoints get heard and who is ignored? 2. If a democracy relies upon the competition of ideas, whose ideas are being heard? 3. And with the purchase of Internet providers by large corporations, will a wide range of voices be able to be heard on the Internet, or just those that benefit the corporations?Please post your initial response to this prompt by 11:59 p.m. Eastern Time on Thursday; respond to the initial posts of at least two other students by 11:59 p.m. Eastern Time on Sunday. (Response required.) ReferenceHuxley, A. (1960). Brave new world. (5th ed.) New York: Penguin Vintage Classics.
Earn money selling
your Study Documents