Encoding and Decoding

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Question description

Encoding and Decoding

While Stuart Hall’s essay focuses on the medium of television, his discussion provides insight into applying the various models in Unit 1. Respond to one of the following prompts, making connections between the two texts.

  • Stuart Hall provides another model specifically for the production of messages via television. How does he include power or dominance in his model?
  • Intentionality is discussed as a major factor in defining communication as a unique discipline. Explain/explore this idea of intentionality, followed up with Hall’s discussion of “naturalism” in codes.
  • What do you think about the idea that there must be a “story” before there can be a communication event? Consider the idea that in the production of a presentation, the event is not necessarily what you are, but rather what you create.

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(Top Tutor) Daniel C.
School: Carnegie Mellon University
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