Write a two page single spaced, 12 font and typed summary of the guest speaker’s lecture and discussion. The objective of the assignment is to identify and apply the key learnings of the course and current events to the speaker’s lecture.
Include the following five sections in critique:
Part 1- summarize the key points of the speaker’s presentation
Part 2-cite and discuss the examples the speaker used to address the Miller Heiman sales principles such as buying influences, red flags, funnel, valid business reason, economic buyer, single sales objectives …
Part 3-critique the speaker’s presentation style and his/her effectiveness as a speaker….
Part 4-three questions developed to ask the speaker
Part 5 –reference passages from a newspaper article from either the New York Times and or Omaha World Herald relevant to the speaker’s industry, company, competitors…; include both a copy of the article and the link
there is an examples for another speakers, so i hope its clear for you
MKT 4000 speaker critique example - David Brown-1.docx
Speaker Critique example fall 2015.docx