Financial Management- Question

timer Asked: Sep 26th, 2015

Question description

The Appleridge Company is a large manufacturing company of capital goods.  The demand for goods fluctuates between good and bad depending on economic times.  Business has been good lately and is expected to remain good in the foreseeable future.  The firm is currently labor intensive in its processes, so the chief engineer, Mike Quickwrench, had suggested a major project that would modernize and automate the plant.  This project would reduce the total costs by 10%.  Mr. Quickwrench presented his idea to the management team and they were enthusiastic about his idea.  You are Appleridge’s CFO, and feel that all sides of an issue should be discussed before it is approved. 

What concerns do you have?  How would you present them in a way that keeps you from appearing to be overly negative? 

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