Description
When considering a company’s ability to differentiate itself in the market, and successfully protect its ideas and creations, explain what is protectable and how it should be protected.
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Thank you for the opportunity to help you with your question!
A trademark is "a recognizable sign, design, or expression which identifies products or services of a particular source from those of others" [1]. In the United States, the symbol ™ is used to denote unregistered trademarks, and the symbol ® is used to denote registered trademarks. In the US, this registration is at the U.S. Patent and Trademark Office, which is abbreviated as USPTO, or simply PTO. A trademark allows a corporation to differentiate itself in a market and to successfully protect those symbols that identify the corporation. This registration allows corporation and also individuals to protect their rights. If their rights are violated, they can file trademark infringement, and potentially participate in other type lawsuits.References:
[1] Trademark. In Wikipedia. Retrieved on October 4th, 2015, from "http://en.wikipedia.org/wiki/Trademark"
Completion Status:
100%
Review
Review
Anonymous
Goes above and beyond expectations!
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
PAD 631 SNHU Public Agencies Strategic Plan Discussion Response
2-2 Small Group Discussion: Milestone One Prep
Public Agencies
  ...
PAD 631 SNHU Public Agencies Strategic Plan Discussion Response
2-2 Small Group Discussion: Milestone One Prep
Public Agencies
The city of Peoria Arizona is a public agency that serves as city government to its residents. Peoria has a strategic plan for growth and development over the next 10 to 20 years, with their current plan updated to 2040, which will require updates and maintenance every 10 years. Peoria’s strategic plan is based on seven separate objectives that involve critical elements consistent with its goals for growth and development.
The city recognizes its first livability goal as Superior Public Safety, supporting its police department with the necessary tools, equipment, and technology to provide a high standard of safety and accomplish its mission to preserve life and property.
The second goal is to encourage Healthy Neighborhoods by providing Peoria’s citizens with a safe and healthy environment through promoting health and wellness programs that will enhance property and community values.
The third goal of their strategic plan is to promote the Arts, Culture, and Recreational Enrichment through promoting the arts and preservation of important historical and cultural entities which are unique to the city of Peoria.
Economic Prosperity is the fourth goal contained within their strategic plan. This is achieved by implementing policies that support innovative, competitive, and entrepreneurial businesses, which will indirectly help provide funding for public services.
The fifth goal in Peoria’s strategic plan is Superior Public Services. This goal will be accomplished by focusing on the quality of public services and by facilitating growth opportunities contained within the public services infrastructure. These public services will be strategically located throughout the city and constantly monitored for needed improvements, expansions, and maintenance.
Smart Growth is the sixth goal contained within the general plan, focusing on sustainable growth patterns that are consistent with related city values. These values include social, economic, and aesthetic commonalities.
The final goal is Integrated Transportation with is conducted by providing numerous mobility choices that are universally accessible within city limits. Technology and engineering efficiency will continue to foster growth within the transportation infrastructure (Peoria, AZ, 2021).
Private Sector Companies
General Motors is a private sector company whose strategic plan is formed around the customer, soliciting loyalty with a product brand that envelopes technology and positive customer experiences. Their strategic plan identifies what strengths and opportunities they possess, such as resources, technical talent, and global market options. The plan is centered on executing these strengths and opportunities by focusing on the following four market trends.
How the customer wants to buy cars and how they want to interact with the vehicle.
Environmental efficiency
Technology
Growth forecast
GM benchmarks from outside industries, advocating leadership alignment within the organization into common goals to address the trends and basis of which the strategic plan is formed. In short, there is key stakeholder buy-in concerning the strategic plan moving forward (General Motors, 2021).
Nonprofit Organizations
The American Red Cross (ARC) is a nonprofit organization that suffered a sobering financial deficit in 2010, but through donations was able to bounce back and reported a surplus during the next two years and counting. They attribute part of their financial success to their five-year strategic planning. The most recent plan is formed around maintaining financial stability, increasing revenues, and providing safe blood products. Recent additions to their strategic plan included updating technological systems and capitalizing on social media platforms to solicit donations and keep donors more informed. The ARC is focused on fulfilling its mission by managing costs, improving efficiency, and growing sustainable and predictable revenues (American Red Cross, 2021).
Recommendations
Based on these three organizations, some recommendations for effective strategies and best practices in strategic management might include the ability to measure success. Every strategic plan needs to have goals and initiatives in place that are measurable to determine if the strategic plan is working or needs improvements and updates. Management information systems (MIS) should include input and outcome, allowing the organization to assess its effectiveness with objectivity. A scorecard is another method of measurement that can be utilized and supported by the MIS, extending the organization's ability to continually monitor its strengths, weaknesses, opportunities, and challenges (threats) SWOC(T) (Bryson, 2018).
REFERENCES
Arizona, P. (2021). The city of Peoria. General Plan | City of Peoria. Retrieved January 12, 2022, from https://www.peoriaaz.gov/government/departments/pl...
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.
General Motors. (2021). GM corporate newsroom - United States - videos. media.gm.com. Retrieved January 12, 2022, from https://media.gm.com/media/us/en/gm/bcportal.html/...
American Red Cross. (2021). American Red Cross. Retrieved January 12, 2022, from http://www.redcross.org/
In your responses to classmates, respectfully evaluate their choices. What experience can you share that will help them with their milestone assignment?
For your response posts, you must do the following:
Write a post of 1 to 2 paragraps. Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.
Demonstrate more depth and thought than simply stating “I agree” or “You are wrong.”
MGT 498 American Military University Caterpillar Inc Management Research
Review the Strategic Management Project Background document and your Strategic Management Research Journal entries from We ...
MGT 498 American Military University Caterpillar Inc Management Research
Review the Strategic Management Project Background document and your Strategic Management Research Journal entries from Weeks 1‑4.Create a 12- to 14-slide presentation, complete with speaker notes for Caterpillar Inc.’s leadership team, in which you summarize your key findings, propose recommendations, and provide rationale for your recommendations.Address the following topics and prompts in your presentation:Topic: Caterpillar Inc.’s VisionSummarize your evaluation of the alignment between what Caterpillar Inc. is currently doing and their mission, vision, or values statement.Recommend any changes you would make to Caterpillar Inc.’s mission, vision, or values statements to improve organizational goals.Topic: Caterpillar Inc.’s Competitive Advantages and DisadvantagesSummarize your analysis of the strengths and weaknesses of Caterpillar Inc.’s competitive advantages and disadvantages.Recommend operational changes to improve Caterpillar Inc.’s competitive advantages and business performance.Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Caterpillar Inc.’s competitive advantages to achieve organizational goals.Topic: Caterpillar’s Global StrategySummarize your assessment of Caterpillar Inc.’s global strategy.Recommend operational changes to improve Caterpillar Inc.’s global strategy and business performance.Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Caterpillar Inc.’s global strategy to achieve organizational goals.
13 pages
Sustainability.edited
companies to evaluate their environmental, economic, and social aspects in global SCM. The three elements of sustainabilit ...
Sustainability.edited
companies to evaluate their environmental, economic, and social aspects in global SCM. The three elements of sustainability: environmental, economic, ...
BUS 622 Ashford University Week 2 Amazon Go Discussion
Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effective ...
BUS 622 Ashford University Week 2 Amazon Go Discussion
Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores.
Your explanation can be around one specific example of a grocery item.
Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty.
If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not?
Take into consideration both the Xbox and TOMs examples in the text.
5 pages
Case Analysi Island Tree School District V. Pico 2
Acting in contrary to the recommendations of the committee of school staff and parents, the Island Trees Union Free School ...
Case Analysi Island Tree School District V. Pico 2
Acting in contrary to the recommendations of the committee of school staff and parents, the Island Trees Union Free School District’s Board of ...
5 pages
Case Study Focuses On Cvp
Break-even point in units = Fixed costs/Contribution margin per unit The break-even point based on the proposal of Mary is ...
Case Study Focuses On Cvp
Break-even point in units = Fixed costs/Contribution margin per unit The break-even point based on the proposal of Mary is greater than the current ...
Similar Content
Complete Strategies Discussion Post
Thinking StrategicallyPlease respond to EACH of the following discussion topics and submit them to the discussion forum as...
The Ford Edsel Failed Project Essay
Actions
for this assignment. Remember to include references to earn the full grade. You will receive the instructor...
SEU Discussion on Time & Resource Constrained Schedules Discussion
db 1 The discussion activity for this course is as follows."Discuss in detail the time-constrained and resource-constraine...
speaker notes only
Need speaker notes done on slides there are about 7-12 that need speaker notes...
master operating budgets
Complete the master operating budgets for a fictitious bottled water company on spreadsheet(s) in a workbook, using formu...
NUL 300 Intercultural Communication Reflective Log for Academic Reading
Please write 300 words refletive diary for the attached academic paper. and answer all questions. Thinking back to intercu...
Design management class lectures_267992599-Master-Class-Lecture-Hypertension-Management-2015
uploads/services/161584/Design management class lectures_267992599-Master-Class-Lecture-Hypertension-Management-2015.pdf...
Requirements management class lectures_212575688-Class-Observations
uploads/services/161584/Requirements management class lectures_212575688-Class-Observations.pdf...
Part 2.edited
Globalization is the process in which individuals and goods move freely across the border. It is an economic concept that ...
Related Tags
Book Guides
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
PAD 631 SNHU Public Agencies Strategic Plan Discussion Response
2-2 Small Group Discussion: Milestone One Prep
Public Agencies
  ...
PAD 631 SNHU Public Agencies Strategic Plan Discussion Response
2-2 Small Group Discussion: Milestone One Prep
Public Agencies
The city of Peoria Arizona is a public agency that serves as city government to its residents. Peoria has a strategic plan for growth and development over the next 10 to 20 years, with their current plan updated to 2040, which will require updates and maintenance every 10 years. Peoria’s strategic plan is based on seven separate objectives that involve critical elements consistent with its goals for growth and development.
The city recognizes its first livability goal as Superior Public Safety, supporting its police department with the necessary tools, equipment, and technology to provide a high standard of safety and accomplish its mission to preserve life and property.
The second goal is to encourage Healthy Neighborhoods by providing Peoria’s citizens with a safe and healthy environment through promoting health and wellness programs that will enhance property and community values.
The third goal of their strategic plan is to promote the Arts, Culture, and Recreational Enrichment through promoting the arts and preservation of important historical and cultural entities which are unique to the city of Peoria.
Economic Prosperity is the fourth goal contained within their strategic plan. This is achieved by implementing policies that support innovative, competitive, and entrepreneurial businesses, which will indirectly help provide funding for public services.
The fifth goal in Peoria’s strategic plan is Superior Public Services. This goal will be accomplished by focusing on the quality of public services and by facilitating growth opportunities contained within the public services infrastructure. These public services will be strategically located throughout the city and constantly monitored for needed improvements, expansions, and maintenance.
Smart Growth is the sixth goal contained within the general plan, focusing on sustainable growth patterns that are consistent with related city values. These values include social, economic, and aesthetic commonalities.
The final goal is Integrated Transportation with is conducted by providing numerous mobility choices that are universally accessible within city limits. Technology and engineering efficiency will continue to foster growth within the transportation infrastructure (Peoria, AZ, 2021).
Private Sector Companies
General Motors is a private sector company whose strategic plan is formed around the customer, soliciting loyalty with a product brand that envelopes technology and positive customer experiences. Their strategic plan identifies what strengths and opportunities they possess, such as resources, technical talent, and global market options. The plan is centered on executing these strengths and opportunities by focusing on the following four market trends.
How the customer wants to buy cars and how they want to interact with the vehicle.
Environmental efficiency
Technology
Growth forecast
GM benchmarks from outside industries, advocating leadership alignment within the organization into common goals to address the trends and basis of which the strategic plan is formed. In short, there is key stakeholder buy-in concerning the strategic plan moving forward (General Motors, 2021).
Nonprofit Organizations
The American Red Cross (ARC) is a nonprofit organization that suffered a sobering financial deficit in 2010, but through donations was able to bounce back and reported a surplus during the next two years and counting. They attribute part of their financial success to their five-year strategic planning. The most recent plan is formed around maintaining financial stability, increasing revenues, and providing safe blood products. Recent additions to their strategic plan included updating technological systems and capitalizing on social media platforms to solicit donations and keep donors more informed. The ARC is focused on fulfilling its mission by managing costs, improving efficiency, and growing sustainable and predictable revenues (American Red Cross, 2021).
Recommendations
Based on these three organizations, some recommendations for effective strategies and best practices in strategic management might include the ability to measure success. Every strategic plan needs to have goals and initiatives in place that are measurable to determine if the strategic plan is working or needs improvements and updates. Management information systems (MIS) should include input and outcome, allowing the organization to assess its effectiveness with objectivity. A scorecard is another method of measurement that can be utilized and supported by the MIS, extending the organization's ability to continually monitor its strengths, weaknesses, opportunities, and challenges (threats) SWOC(T) (Bryson, 2018).
REFERENCES
Arizona, P. (2021). The city of Peoria. General Plan | City of Peoria. Retrieved January 12, 2022, from https://www.peoriaaz.gov/government/departments/pl...
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.
General Motors. (2021). GM corporate newsroom - United States - videos. media.gm.com. Retrieved January 12, 2022, from https://media.gm.com/media/us/en/gm/bcportal.html/...
American Red Cross. (2021). American Red Cross. Retrieved January 12, 2022, from http://www.redcross.org/
In your responses to classmates, respectfully evaluate their choices. What experience can you share that will help them with their milestone assignment?
For your response posts, you must do the following:
Write a post of 1 to 2 paragraps. Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.
Demonstrate more depth and thought than simply stating “I agree” or “You are wrong.”
MGT 498 American Military University Caterpillar Inc Management Research
Review the Strategic Management Project Background document and your Strategic Management Research Journal entries from We ...
MGT 498 American Military University Caterpillar Inc Management Research
Review the Strategic Management Project Background document and your Strategic Management Research Journal entries from Weeks 1‑4.Create a 12- to 14-slide presentation, complete with speaker notes for Caterpillar Inc.’s leadership team, in which you summarize your key findings, propose recommendations, and provide rationale for your recommendations.Address the following topics and prompts in your presentation:Topic: Caterpillar Inc.’s VisionSummarize your evaluation of the alignment between what Caterpillar Inc. is currently doing and their mission, vision, or values statement.Recommend any changes you would make to Caterpillar Inc.’s mission, vision, or values statements to improve organizational goals.Topic: Caterpillar Inc.’s Competitive Advantages and DisadvantagesSummarize your analysis of the strengths and weaknesses of Caterpillar Inc.’s competitive advantages and disadvantages.Recommend operational changes to improve Caterpillar Inc.’s competitive advantages and business performance.Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Caterpillar Inc.’s competitive advantages to achieve organizational goals.Topic: Caterpillar’s Global StrategySummarize your assessment of Caterpillar Inc.’s global strategy.Recommend operational changes to improve Caterpillar Inc.’s global strategy and business performance.Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Caterpillar Inc.’s global strategy to achieve organizational goals.
13 pages
Sustainability.edited
companies to evaluate their environmental, economic, and social aspects in global SCM. The three elements of sustainabilit ...
Sustainability.edited
companies to evaluate their environmental, economic, and social aspects in global SCM. The three elements of sustainability: environmental, economic, ...
BUS 622 Ashford University Week 2 Amazon Go Discussion
Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effective ...
BUS 622 Ashford University Week 2 Amazon Go Discussion
Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores.
Your explanation can be around one specific example of a grocery item.
Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty.
If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not?
Take into consideration both the Xbox and TOMs examples in the text.
5 pages
Case Analysi Island Tree School District V. Pico 2
Acting in contrary to the recommendations of the committee of school staff and parents, the Island Trees Union Free School ...
Case Analysi Island Tree School District V. Pico 2
Acting in contrary to the recommendations of the committee of school staff and parents, the Island Trees Union Free School District’s Board of ...
5 pages
Case Study Focuses On Cvp
Break-even point in units = Fixed costs/Contribution margin per unit The break-even point based on the proposal of Mary is ...
Case Study Focuses On Cvp
Break-even point in units = Fixed costs/Contribution margin per unit The break-even point based on the proposal of Mary is greater than the current ...
Earn money selling
your Study Documents