Marketing Homework Help - Nike

timer Asked: Oct 28th, 2015

Question description

 Take a quick look at the Nike video in the thread that I posted.  Is it possible that Tropicanna made themselves the villian and the straw the hero?

Can you think of a way to capture the essence of this concept in a comeback campaign for the straw?  What mean here is, yes the straw came back... but the company suffered an image problem.  Could them have brought the straw back in a way that used this hero / villain humor and had a campaign that lessened the loss of image?  What creative ideas can you think of?

Tutor Answer

(Top Tutor) Studypool Tutor
School: UCLA
Studypool has helped 1,244,100 students
flag Report DMCA
Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors