Marketing Homework Help - Nike

Anonymous
timer Asked: Oct 28th, 2015

Question description

 Take a quick look at the Nike video in the thread that I posted.  Is it possible that Tropicanna made themselves the villian and the straw the hero?

https://www.youtube.com/watch?v=5Zk03ctwgW8


Can you think of a way to capture the essence of this concept in a comeback campaign for the straw?  What mean here is, yes the straw came back... but the company suffered an image problem.  Could them have brought the straw back in a way that used this hero / villain humor and had a campaign that lessened the loss of image?  What creative ideas can you think of?


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